# Ultra-Concentrated Gin Bottles Inginious Created a Small Bottling for Low-Alcohol Serves By Laura McQuarrie | Published 2022-01-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/low-alcohol-gin-spirit References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2022/01/inginious-launches-gin-for-low-strength-serves/) & [ingeniousgin](https://www.ingeniousgin.com/)  Yorkshire-based gin brand Inginious created a low-alcohol gin spirit that's designed to be used for low-alcohol serves. The 43% ABV concentrated bottling boasts 10 times the flavor as compared to standard gin, which means that it can be served in five-milliliter doses without sacrificing taste. For this reason, the gin is served with a five-milliliter measuring spoon and one bottle shares 40 serves. The founder of Inginious, Simon Liddle, says "For the last two years I have been looking to cut down on alcohol for health reasons. After struggling to find a tasty, low-alcohol gin, I set about creating a concentrated gin product like no other." Like Liddle, consumers are embracing the reduced stigma surrounding lower-alcohol drinks and enjoying full-flavor serves that are uncompromising on the types of experiences they offer. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 29% | Activity: 28% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Low-alcohol Spirits:** Opportunity to create concentrated and flavorful versions of popular alcoholic drinks with reduced alcohol content. - **Convenience Packaging:** Opportunity to create smaller and concentrated packaging innovations for low-alcohol spirits. - **Health-conscious Drinks:** Opportunity to develop new and innovative low-alcohol drinks that cater to consumers' desire for healthier drink options. ### Who This Affects Most - **Alcoholic Beverages:** Innovative products and packaging in the alcoholic beverage industry that cater to the health-conscious consumers and low-alcohol trends. - **Packaging Design:** Opportunities for packaging design innovations that cater to the low-alcohol spirit market. - **Food and Beverage:** Restaurants and bars can take advantage of low-alcohol trends and create innovative cocktail menus with the concentrated spirit products. ## Related on Trend Hunter - [Low-Alcohol Gin Distillates](https://www.trendhunter.com/trends/drop-of-gin.md) - [Versatile Alcohol-Free Gin Spirits](https://www.trendhunter.com/trends/tarquins-cornish-dry-nonalcoholic-spirit.md) - [Low-Proof Cocktail Gins](https://www.trendhunter.com/trends/second-sip.md) - [Zero-ABV London Dry Gins](https://www.trendhunter.com/trends/haymans-london-0.md) - [Alcohol-Free Gin Alternatives](https://www.trendhunter.com/trends/york-zero.md) - [Alcohol-Free Gin Alternatives](https://www.trendhunter.com/trends/beefeater-00.md) - [Alcohol-Free Gin Expressions](https://www.trendhunter.com/trends/alcoholfree-gin.md) - [Non-Alcoholic Gin Variants](https://www.trendhunter.com/trends/pernod-ricard-2.md) - [Non-Alcoholic Gin Alternatives](https://www.trendhunter.com/trends/citadelle-00.md)