# Refreshing Low-Alcohol Ciders Adnams' Wild Wave Cider Boasts Just 0.5% ABV By Laura McQuarrie | Published 2020-02-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/low-alcohol-cider References: [barmagazine](https://barmagazine.co.uk/adnams-joins-the-low-alcohol-cider-movement/) & [adnams](https://www.adnams.co.uk/beer/shop-by-taste_1/sparkling-cider/adnams-wild-wave-english-cider-cans.htm) Adnams launched a low-alcohol cider called [Wild Wave](https://www.trendhunter.com/trends/zero-proof-cocktails) to meet the growing demand for [low-alcohol beverages](https://www.trendhunter.com/trends/berry-bros-rudd-barrelaged-aperitivo). The cider boasts just 0.5% ABV and is made with a combination of English bittersweet and dessert apples. The naturally gluten-free and vegan cider drink was created to be full of flavor. As [Adnams'](https://www.trendhunter.com/trends/adnams-brewery) master brewer Fergus Fitzgerald describes, “At Adnams, flavor is the most important part of our low-alcohol range. For Wild Wave 0.5%, that meant making sure it tastes like a real cider, rather than just apple juice." Now that Dry January has officially concluded, many consumers are making the switch to low-ABV versions of beer, wine and spirits to embrace more moderation. Image Credit: Adnams ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 32% | Activity: 44% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Low-alcohol Beverages:** The market for low-alcohol drinks is growing as consumers embrace moderation. - **Gluten-free Drinks:** Consumers are seeking naturally gluten-free options in their beverages. - **Flavorful Low-abv Ciders:** Breweries are creating ciders with lower alcohol content that still pack a flavorful punch. ### Who This Affects Most - **Brewing:** Breweries have an opportunity to create more low-alcohol, flavorful ciders to meet consumer demand. - **Wine and Spirits:** Wineries and distilleries can develop low-ABV options to keep up with the trend of moderation in drinking. - **Health Food and Beverage:** The demand for gluten-free and low-alcohol beverages presents an opportunity for health-focused food and beverage companies. ## Related on Trend Hunter - [Party-Friendly Alcohol-Free Ciders](https://www.trendhunter.com/trends/alcoholfree-cider.md) - [Rose-Hued Apple Ciders](https://www.trendhunter.com/trends/alcoholfree-ciders.md) - [Invigorating Light Ciders](https://www.trendhunter.com/trends/light-ciders.md) - [Low-Alcohol Summertime Ciders](https://www.trendhunter.com/trends/cornish-orchards-peach-apple.md) - [Dealcoholized Cider Lines](https://www.trendhunter.com/trends/dealcoholized-cider.md) - [Alcohol-Free Sparkling Ciders](https://www.trendhunter.com/trends/zeffer.md) - [Non-Alcoholic Hard Ciders](https://www.trendhunter.com/trends/2-towns-ciderhouse.md) - [Alcohol-Free Zero-Calorie Ciders](https://www.trendhunter.com/trends/somersby-zero.md) - [Alcohol-Free Pink Lady Ciders](https://www.trendhunter.com/trends/noughty-pink-lady.md)