# Ultra-Low ABV Spirits William Grant & Sons' Atopia Boasts Just 0.5% ABV By Laura McQuarrie | Published 2019-06-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/low-abv-spirits References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2019/06/william-grant-moves-into-low-alcohol-with-atopia/) & [williamgrant](https://www.williamgrant.com/age_verify.php?redirect=/index.php) A number of low-ABV spirits have been launched over the past year in response to consumers drinking less alcohol and looking for healthier alternative beverages. William Grant & Sons is now venturing into the low-ABV spirit category with a product of its own by the name of 'Atopia,' which boasts just 0.5% ABV. The low-alcohol spirit is offered in Spiced Citrus and Wild Blossom variants, each of which features layered flavors from extracts and natural distillates. While Atopia Spiced Citrus channels "the tastes of the seasons" and is said to be best served with Indian tonic water and a citrus garnish, Atopia Wild Blossom boasts a combination of fruit and floral notes that are balanced by a hint of smoky flavor. With products like Atopia, consumers are able to enjoy a moderated drinking experience that's elevated by complex flavors. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 73% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Related on Trend Hunter - [Low-Alcohol Aperitivo Spirits](https://www.trendhunter.com/trends/berry-bros-rudd-barrelaged-aperitivo.md) - [Zero-Proof Botanical Spirits](https://www.trendhunter.com/trends/abstinence-spirits.md) - [Low-Alcohol Gin Distillates](https://www.trendhunter.com/trends/drop-of-gin.md) - [Low-ABV Spirits Campaigns](https://www.trendhunter.com/trends/defy-january.md) - [Low-Alcohol Spirit Ranges](https://www.trendhunter.com/trends/light-spirits.md) - [Inclusive Low-ABV Spirits](https://www.trendhunter.com/trends/perthyn-low-alcohol-spirit.md) - [Lower-ABV Herbal Spirits](https://www.trendhunter.com/trends/basbas.md) - [Zero-ABV London Dry Gins](https://www.trendhunter.com/trends/haymans-london-0.md) - [Non-Alcoholic Distilled Spirits](https://www.trendhunter.com/trends/abstinence-spirits-1.md)