# Light Gin Spirits Quarter's Low-ABV Gin is Made with the Same Process as Full-Strength Spirits By Laura McQuarrie | Published 2021-09-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/low-abv-gin References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2021/09/lighter-spirits-brand-quarter-launches/) & [quarterproof](https://www.quarterproof.com/) [Quarter](https://www.trendhunter.com/trends/light-tequila) makes low-ABV gin alternatives that are made with the same process that's used to create full-strength spirits but it offers a choice that's much lighter. As Quarter co-founder Rohan Radhakrishnan told [The Spirits Business](https://www.trendhunter.com/trends/gaba-spirits), "we want people to still feel the buzz, the warmth of the alcohol and to experience it more like a full-strength drink, rather than a heavily diluted version." With copper pot distillation and botanicals like juniper, orange and grapefruit, Quarter creates an enjoyable option that fills a gap between full-strength spirits and non-alcoholic alternatives. The brand's first release is Quarter G/N, a 12% ABV bottling inspired by London Dry gin. In the months to come, the brand will be introducing even more lighter spirits. The brand recommends enjoying its [low-ABV alternative](https://www.trendhunter.com/trends/sylva-1) with tonic or in a low-strength martini. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 52% | Activity: 34% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Low-abv Spirits:** With the desire for a more conscious drinking culture, there are opportunities for more brands to offer lighter, low-ABV alternatives that still give the feeling of a full-strength drink. - **Copper Pot Distillation:** The use of copper pot distillation in creating low-ABV spirits presents a disruptive innovation opportunity for distillers to experiment with and potentially produce new types of spirits. - **Full-strength Alternative:** Creating low-ABV alternatives that are still enjoyable and provide the feeling of a full-strength drink is an opportunity for brands to attract customers who are looking to moderate their alcohol intake. ### Who This Affects Most - **Alcoholic Beverages:** Distillers and beverage companies have an opportunity to expand their product offerings by entering the low-ABV market and catering to consumers who are looking for lighter, less intense alcohol options. - **Hospitality:** Low-ABV spirits offer an opportunity for hospitality businesses to create unique drink menus and offer options that cater to customers who are looking to enjoy a night out without consuming too much alcohol. - **Health and Wellness:** Low-ABV spirits and non-alcoholic alternatives fit into the health and wellness trend, providing an opportunity for companies to appeal to those who are looking for healthier lifestyle choices. ## Related on Trend Hunter - [Low-ABV Light Tequilas](https://www.trendhunter.com/trends/light-tequila.md) - [Quarter-Strength Spirits](https://www.trendhunter.com/trends/three-grain-spirit.md) - [Low-Alcohol Gin Distillates](https://www.trendhunter.com/trends/drop-of-gin.md) - [Versatile Alcohol-Free Gin Spirits](https://www.trendhunter.com/trends/tarquins-cornish-dry-nonalcoholic-spirit.md) - [Ultra-Concentrated Gin Bottles](https://www.trendhunter.com/trends/low-alcohol-gin-spirit.md) - [Non-Alcoholic Gin Alternatives](https://www.trendhunter.com/trends/citadelle-00.md) - [Low-Proof Cocktail Gins](https://www.trendhunter.com/trends/second-sip.md) - [Low-Alcohol Spirit Ranges](https://www.trendhunter.com/trends/light-spirits.md) - [Alcohol-Free Gin Alternatives](https://www.trendhunter.com/trends/beefeater-00.md)