# Low-ABV Botanical Spirits TRØVE Makes Juicy, Calorie-Light Spirits with Less Alcohol By Laura McQuarrie | Published 2021-08-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/low-abv-botanical-spirits References: [fabnews.live](https://fabnews.live/butterfly-cannon-create-the-fanatically-flavoursome-trove-a-new-low-abv-botanical-spirit-brand/) To support all sorts of adults who want to live more balanced lifestyles, TRØVE is emerging as a brand of low-ABV botanical spirits. The lower alcohol beverages are also light on calories but no on flavor, thanks to vibrant varieties like Raspberry with Lemongrass & Mint, Valencia Orange with Lime, and Green Apple with Ginger. These premium products are said to offers the same complexity and mouthfeel as full-strength spirits and the botanical vodka spirit drinks are branded with juicy, fantastical fruit illustrations that express bold flavor mashups. Packaged in glass bottles, the products communicate their natural essence with pale wooden caps and an "Ø" that promises to resonate with consumers who are seeking low-alcohol options. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 45% | Activity: 31% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Low-abv Botanical Spirits:** The emergence of low-ABV and calorie-light botanical spirits presents opportunities for disruptive innovation in the alcohol industry with a focus on wellness and balance. - **Natural Flavor Mashups:** The trend of offering vibrant and unique flavor combinations in low-ABV spirits opens up opportunities for developing natural botanical extracts and new flavor profiles in the food and beverage industry. - **Sustainable Packaging:** Brands that prioritize sustainable and eco-friendly packaging for their low-alcohol products can appeal to environmentally conscious consumers and create a new market opportunity for sustainable packaging solutions. ### Sectors Adopting This - **Alcohol Industry:** Low-ABV and calorie-light botanical spirits present opportunities for disruptive innovation in the alcohol industry with a focus on wellness and balance. - **Food and Beverage Industry:** The trend of offering vibrant and unique flavor combinations in low-ABV spirits opens up opportunities for developing natural botanical extracts and new flavor profiles in the food and beverage industry. - **Packaging Industry:** As brands that prioritize sustainable and eco-friendly packaging for their low-alcohol products can appeal to environmentally conscious consumers, this presents a new market opportunity for sustainable packaging solutions in the packaging industry. ## Related on Trend Hunter - [Aperitif-Inspired No-Alcohol Spirits](https://www.trendhunter.com/trends/botivo.md) - [Lower-ABV Herbal Spirits](https://www.trendhunter.com/trends/basbas.md) - [RTD Alcohol-Free Spritzes](https://www.trendhunter.com/trends/alcohol-free-spritzes.md) - [Low Alcohol Beverage Brands](https://www.trendhunter.com/trends/mixoloshe.md) - [Zero-Proof Botanical Spirits](https://www.trendhunter.com/trends/abstinence-spirits.md) - [Culinary-Inspired Vodka Sodas](https://www.trendhunter.com/trends/vaqit.md) - [Low-Alcohol Aperitivo Spirits](https://www.trendhunter.com/trends/berry-bros-rudd-barrelaged-aperitivo.md) - [Zero-Proof Botanical Drinks](https://www.trendhunter.com/trends/proteau.md) - [Sophisticated Botanical Sodas](https://www.trendhunter.com/trends/botanical-soda.md)