# Confused Pastel-Clad Beauties The Lovisa Ekholm Grazia Germany Shoot is Pretty and Preppy By Meghan Young | Published 2012-03-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lovisa-ekholm-grazia-germany References: [fashiongonerogue](http://fashiongonerogue.com/lovisa-ekholm-tina-luther-grazia-germany/) & [grazia-magazin.de](http://www.grazia-magazin.de/) The Lovisa Ekholm Grazia Germany editorial was lensed by Tina Luther, a photographer based in Hamburg, Germany. Shot for the magazine's latest issue, it features a slew of pretty pastel pieces. The Swedish model was styled by Christiane Graf. He chose a wardrobe of demure and subtly preppy outfits from fashion houses such as [Fendi](https://www.trendhunter.com/trends/fendi-ss24), Marni, [Dolce & Gabbana](https://www.trendhunter.com/trends/il-pranzo-campaign) and [Miu Miu](https://www.trendhunter.com/trends/miu-miu-bubble-shoe). Beauty artist Spiri Fountoglou completed the looks with tousled locks and coral lips. Soft and spring-like, the star of the Lovisa Ekholm Grazia Germany editorial looks like she genuinely does not know where the winter went. As though waking from a dream, she has a constant befuddled look on her face that adds a quirky touch to the adorable photo shoot. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 92% | Activity: 90% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Pastel Fashion:** The trend of pastel-colored clothing continues to grow, presenting opportunities for innovative fashion designers to explore new ways of using these colors in their designs. - **Subtle Preppy Style:** The trend of demure and preppy fashion offers opportunities for designers to modernize this classic style with fresh interpretations and sustainable materials. - **Tousled Beauty Looks:** Natural and seemingly effortless hair and makeup looks are gaining popularity, presenting opportunities for beauty brands to create products that enhance natural beauty without heavy application. ### Where This Applies - **Fashion Design:** The fashion industry can benefit from recognizing the potential of pastel colors and preppy style and incorporating them into new, innovative designs. - **Sustainable Fashion:** As the trend of preppy fashion continues to grow, sustainable fashion can emerge as a key player by offering eco-friendly and long-lasting clothing options. - **Beauty Industry:** Beauty brands can capitalize on the trend of natural and undone hair and makeup looks by developing new products that enhance natural beauty without masking it. ## Related on Trend Hunter - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Tranquil Spring Apparel](https://www.trendhunter.com/trends/livms-soul-place-series.md) - [Feminine Spring Apparel Collabs](https://www.trendhunter.com/trends/femininity-in-bloom.md) - [Spring Fashion Blooms](https://www.trendhunter.com/trends/reformation-spring-2025.md) - [Gingham-Forward Apparel Edits](https://www.trendhunter.com/trends/maison-amorys-gingham-edit.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Transitional Spring Collections](https://www.trendhunter.com/trends/splendid-srping-2025.md) - [Vibrant Lingerie Collections](https://www.trendhunter.com/trends/lorette-springsummer-collection.md)