# Professionals-Only Matchmaking Lovestruck iPhone App Uses Work as a Connection By Tiana Reid | Published 2010-06-30 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/lovestruck-iphone-app References: [springwise](http://springwise.com/telecom_mobile/massmingling/) & [facebook](http://www.facebook.com/LovestruckCom) The Lovestruck [iPhone](https://www.trendhunter.com/trends/coachai) app is marketed distinctly toward single professionals. By finding people who work close to you, the Lovestruck iPhone app helps you connect and have dates during your lunch break, or post-work. This [dating platform](https://www.trendhunter.com/trends/dayone-irl-dating-app) is for the busiest of the bunch. This dating site is strictly used in city centers like Sydney, Birmingham, London, New York, Singapore, Tokyo, Glasgow and Chicago. **Implications** - Digital dating is one of the fastest growing markets. Endless varieties of [online dating services and matchmaking apps](https://www.trendhunter.com/trends/trycatch-global-dating) are being released as businesses follow a model that appeals to the massive consumer base of lonely love-seekers or customers who don't have time for dating. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 11% | Activity: 4% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### What's Driving This Trend - **Professional-only Matchmaking:** The trend of specialized matchmaking apps for professionals creates an opportunity for new innovations in the dating industry. - **Geolocation-based Dating:** The use of geolocation to connect professionals for lunch or post-work dates creates an opportunity for disruption in the dating industry by providing a more efficient and convenient way to meet potential matches. - **Dating for Busy Professionals:** The growing market of busy professionals looking for love presents an opportunity for disruptive innovations that cater to their needs and time constraints. ### Who This Affects Most - **Dating Industry:** The growth of dating apps and services, particularly those catering to busy professionals, presents an opportunity for innovation in the dating industry. - **Technology Industry:** The use of geolocation and mobile technology in dating apps presents opportunities for innovation in the technology industry. - **Hospitality Industry:** The trend of professionals seeking lunch or post-work dates creates an opportunity for the hospitality industry to offer more efficient and convenient dining experiences for busy professionals. ## Related on Trend Hunter - [Curated Professional Dating Apps](https://www.trendhunter.com/trends/luxy-dating-service.md) - [Professional-Focused Dating Apps](https://www.trendhunter.com/trends/busy-professionals.md) - [Mature Dating Applications](https://www.trendhunter.com/trends/stir.md) - [Meaningful Connection-Driven Dating Apps](https://www.trendhunter.com/trends/moonlight-dating-app.md) - [Hybrid Dating Apps](https://www.trendhunter.com/trends/when-we-first.md) - [Matchmaking Dating Apps](https://www.trendhunter.com/trends/cheers-dating-app.md) - [Social Media Dating Profiles](https://www.trendhunter.com/trends/likelike.md) - [Office-Friendly Dating App Settings](https://www.trendhunter.com/trends/tinder-desk-mode.md) - [IRL Dating Apps](https://www.trendhunter.com/trends/blush-app.md)