# Europe-Based Vintage Stores
LoveShackFancy Launches a New London Retail Location in Notting Hill

By Kanesa D | Published 2022-11-29 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/loveshackfancy
References: [retail-focus](https://retail-focus.co.uk/loveshackfancy-opens-first-london-store/) & [loveshackfancy](https://www.loveshackfancy.com/)

![Europe-Based Vintage Stores](https://cdn.trendhunterstatic.com/thumbs/493/loveshackfancy.jpeg)

LoveShackFancy has launched its first Europe-based physical store in London’s Notting Hill. The apparel line LoveShackFancy was started in 2013 by Rebecca Hessel Cohen, a former fashion editor for Cosmopolitan. Hessel Cohen swiftly developed the company into a line of silk gowns after creating the bridesmaid dresses for her own wedding and being inspired by her mother, "the original LoveShackFancy muse.” Now, LoveShackFancy has expanded to offer accessories, swim, sleepwear, bridal, and home goods. The brand has also garnered a significant social media following.

“LoveShackFancy is such an exciting brand that we believe will fit excellently into Notting Hill retail scene, and their commitment to reducing their environmental impact will also resonate with socially-conscious shoppers,” said Jamie Orme of Bruce Gillingham Pollard.

Image Credit: LoveShackFancy