# Floral Activewear Capsules LoveShackFancy Launches its Debut Activewear Collection in Three Styles By Kanesa D | Published 2023-01-10 | Special Source: Trend Hunter, https://www.trendhunter.com/trends/loveshackfancy-1 References: [fashionunited](https://fashionunited.com/news/fashion/loveshackfancy-launches-first-branded-activewear-collection/2023011051605) & [loveshackfancy](https://www.loveshackfancy.com/?gclid=Cj0KCQiAtvSdBhD0ARIsAPf8oNkInvqbqkyi_jGFpsLygfG-Ae31ceymAUYBr0nUnY4NMJXgcsOpSNAaAreTEALw_wcB) [LoveShackFancy](https://www.trendhunter.com/trends/loveshackfancy-x-havaianas), a womenswear brand known for vintage-inspired clothing, has expanded its portfolio to include activewear. Nine pieces, including sports bras, leggings, biker shorts, tanks, athletic dresses, and a skirt, are included in the debut collection and come in three prints: a pink floral, a blue hibiscus pattern, and a neutral floral pattern. The breathable, lightweight activewear garments are constructed from a fabric that is a blend of 72% nylon and 28% spandex for added comfort and stability during high-intensity activities. The collection also adds the waffle-knitted ‘Henleys’ and a set of joggers for a more [loungewear-style approach](https://www.trendhunter.com/trends/soft-motions-collection). The LoveShackFancy activewear collection officially launches on January 10 in all patterns, sizes XXS to XXL, and a price range of $115-$195 USD. The collection will be available in all 10 of the brand’s retail stores as well as online at its website. Image Credit: LoveShackFancy ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 85% | Activity: 65% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Special](https://www.trendhunter.com/special) > [Holiday](https://www.trendhunter.com/holiday) ## Key Themes ### What Makes This Trend Stand Out - **Vintage-inspired Activewear:** Opportunity to innovate in the activewear industry by creating designs that merge vintage and contemporary elements. - **Floral Prints in Activewear:** Opportunity to innovate in the fashion industry by incorporating floral patterns in activewear collections. - **Loungewear-style Activewear:** Opportunity to innovate in the activewear industry by creating multifunctional activewear garments that can be worn for both workouts and leisure. ### Sectors Adopting This - **Fashion:** Incorporating floral prints in activewear collections could be disruptive in the fashion industry as it offers a new aesthetic for activewear. - **Activewear:** Creating multifunctional activewear garments that can be worn for both workouts and leisure could be disruptive in the activewear industry as it provides versatility and convenience for consumers. - **Retail:** Offering a vintage-inspired activewear collection could be disruptive in the retail industry as it attracts consumers who are looking for unique and distinctive styles. ## Related on Trend Hunter - [Contemporary Athleisure Brands](https://www.trendhunter.com/trends/staud-sport-1.md) - [Spring-Inspired Activewear Drops](https://www.trendhunter.com/trends/sets-coastal-countryside.md) - [Effortless Workout Fashion Capsules](https://www.trendhunter.com/trends/set-active.md) - [Brunch-Inspired Activewear Capsules](https://www.trendhunter.com/trends/nimble-activewear.md) - [Athleisure Line Launches](https://www.trendhunter.com/trends/performance-in-the-city.md) - [Supportive Activewear Silhouettes](https://www.trendhunter.com/trends/joe-fresh-1.md) - [Dynamic Athleisure Apparel](https://www.trendhunter.com/trends/victorias-secret-relaunched.md) - [Comfort-Focused Athleisure Lines](https://www.trendhunter.com/trends/fresh-athleisure-collection.md) - [Floral Flip Flop Collabs](https://www.trendhunter.com/trends/loveshackfancy-x-havaianas.md)