# Midweek Summertime Refreshment Promotions Love's Midweek Mix-Ups Offer Two Drinks for $5 By Michael Hemsworth | Published 2025-08-13 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/loves-midweek-mixups References: [csnews](https://csnews.com/loves-shakes-midweek-routine-limited-time-beverage-promotion) & [loves](https://www.loves.com)  The Love's Midweek Mix-ups promotion is being run by the retailer as a weekday summertime promotion for customers to take advantage of throughout August and September. The promotion will offer customers [two pre-selected drinks for $5](https://www.trendhunter.com/trends/sonic-live-free-fridays) and also offers a [complimentary large cup of ice](https://www.trendhunter.com/trends/froster-for-a-year) to encourage customized refreshments. The budget-friendly promotion from Love's Travel Stops will include the Patriot [Punch](https://www.trendhunter.com/trends/slushers), Cherry Drift, Turbo Tang and Caf & Cola themes throughout August. The Love's Midweek Mix-ups promotion is running alongside the new Love's Fresh Kitchen concept that offers a range of quick, delicious fare for customers to pick up all summer long. This includes chipotle-flavored chicken tacos, chicken salad wraps, cheddar sausage on a bun, strawberry and pineapple fruit cups and fresh strawberry parfaits. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 24% | Activity: 30% | Freshness: 47% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Customized Beverage Enhancements:** Retailers are experimenting with personalization in beverage offerings by providing complimentary additives like ice to encourage consumer creativity. - **Midweek Consumer Engagement:** Businesses are strategically deploying midweek promotions to attract and retain customers during typically slower sales periods. - **Seasonal Dual-purchase Deals:** Season-specific discounts on bundled products, such as two-for-one drink promotions, are on the rise as a method to drive higher customer footfall and sales. ### Where This Applies - **Convenience Retail:** Convenience stores are innovating with compact, ready-to-eat meal options that cater to busy consumers, increasing competition with fast-food outlets. - **Food and Beverage:** The beverage industry is diversifying product lines with novel flavor combinations and complimentary enhancements like add-on ice to appeal to diverse consumer preferences. - **Travel Retail:** Travel retailers are blending food and drink offerings with bespoke promotions to capture the attention and spend of transient customers seeking quick service options. ## Related on Trend Hunter - [Summer Convenience Store Promotions](https://www.trendhunter.com/trends/yesway.md) - [Adventurous Summertime Retailer Promotions](https://www.trendhunter.com/trends/maverik-summer-deals.md) - [Complimentary Customizable Drink Promotions](https://www.trendhunter.com/trends/sonic-cocacola-your-way.md) - [Cafe Loyalty Program Promotions](https://www.trendhunter.com/trends/starbucks-rewards-members.md) - [Spring Beverage Menus](https://www.trendhunter.com/trends/springtime-beverage-lineup.md) - [Back-to-School Smoothie Promotions](https://www.trendhunter.com/trends/smoothie-king-promotion.md) - [Frozen Springtime Drink Deals](https://www.trendhunter.com/trends/frozen-beverage-deal.md) - [Free Frozen Coffee Campaigns](https://www.trendhunter.com/trends/caf-tango-tuesday.md) - [Reward-Based QSR Promotions](https://www.trendhunter.com/trends/snacky-hour.md)