# Canned Holiday Espresso Martinis Loverboy Launches Festivally-Flavored RTD Espresso Martini Line By Niko Pajkovic | Published 2022-01-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/loverboy References: [bevindustry](https://www.bevindustry.com/articles/94656-loverboy-expands-with-holiday-espresso-martinis) & [drinkloverboy](https://drinkloverboy.com/)  Ready-to-drink canned cocktail brand [Loverboy](https://www.trendhunter.com/trends/canned-martinis) has announced the launch of its new limited-edition [Espresso Martini](https://www.trendhunter.com/trends/canned-espresso-martini) line, which will consist of two holiday-themed flavors: Peppermint Mocha and Salted Caramel. Both festive flavors feature high-quality ingredients, including authentic espresso, maple water, sea salt, and MTC oil. With a 12% ABV, each can is the equivalent of two cocktails. However, they remain an indulgent, low-calorie option free of dairy and contain only 3.5 grams of sugar per serving. The Peppermint Mocha Espresso Martini combines chocolate and peppermint to deliver a classically festive beverage. Meanwhile, the salted Caramel Espresso Martini features a blend of sweet caramel and espresso with an added dash of sea salt to create a savory RTD cocktail. “After selling out of our Espresso Martini three times in the past year, we knew we had to one-up ourselves for the next launch,” said Kyle Cooke, founder, and CEO of Loverboy, in a recent statement. Image Credit: Loverboy ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 14% | Activity: 20% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Holiday-themed RTD Cocktails:** There is an opportunity for other brands to explore creating limited-edition holiday RTD cocktails with festive flavors and high-quality, low-calorie ingredients. - **Peppermint Mocha Flavoring:** The success of Loverboy's Peppermint Mocha Espresso Martini flavor suggests an opportunity for other beverage brands to incorporate the popular holiday flavor into their product lines. - **Low-calorie, Dairy-free Cocktails:** Brands can capitalize on growing demand for healthier beverage options by creating their own low-calorie, dairy-free cocktails using high-quality ingredients like maple water and MTC oil as seen in Loverboy's Espresso Martini line. ### Where This Applies - **Ready-to-drink Beverages:** The ready-to-drink beverage industry could benefit from the creation of festive, limited-edition holiday cocktail flavors, such as Loverboy's Peppermint Mocha and Salted Caramel Espresso Martini line. - **Flavoring and Extract Manufacturing:** Flavoring and extract manufacturing companies may consider developing peppermint mocha flavorings for use in beverages like coffee and cocktails after seeing the success of Loverboy's Peppermint Mocha Espresso Martini flavor. - **Health and Wellness Industry:** As consumers become more conscious of their dietary choices, the health and wellness industry has an opportunity to produce more low-calorie, dairy-free cocktail options as seen in Loverboy's Espresso Martini line. ## Related on Trend Hunter - [Festive Canned Martinis](https://www.trendhunter.com/trends/canned-martinis.md) - [Canned Espresso Martinis](https://www.trendhunter.com/trends/canned-espresso-martini.md) - [Festively Flavored Espresso Martinis](https://www.trendhunter.com/trends/tribini-peppermint-mocha-espresso-martini.md) - [RTD Espresso Martinis](https://www.trendhunter.com/trends/apres-hours.md) - [Canned Creamy Espresso Martinis](https://www.trendhunter.com/trends/creamy-espresso-martini.md) - [Premium Espresso Martini Cans](https://www.trendhunter.com/trends/cafe-solo-espresso-martini.md) - [Nitro-Infused Espresso Martinis](https://www.trendhunter.com/trends/love-potion.md) - [Ready-to-Sip Espresso Martinis](https://www.trendhunter.com/trends/nightowl-espresso-martinis.md) - [Canned Cocoa Coffee Cocktails](https://www.trendhunter.com/trends/cutwater-chocolate-espresso-martini.md)