# Vegan Baked Good-Inspired Chocolates The LoveRaw Salted Caramel Cre&m Wafer Bar is Flavorful By Michael Hemsworth | Published 2021-08-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/loveraw-salted-caramel-crem-wafer-bar References: [foodbev](https://www.foodbev.com/news/loveraw-unveils-vegan-salted-caramel-crm-wafer-bars/) & [eatloveraw](https://eatloveraw.com) The LoveRaw Salted Caramel Cre&m Wafer Bar is the latest addition to the brand's plant-based lineup of treats that will provide consumers with a free-from way to enjoy an artisan baked good-inspired flavor. The bar is crafted using the brand's cre&m filling that has been given a salted caramel flavor along with a vegan caramel coating and a final covering of the brand's own vegan chocolate. The bar is available now for purchase in the UK at a price point of £1.69 each from The [Vegan Kind](https://www.trendhunter.com/trends/ritter-sport-1), [Whole Foods Market](https://www.trendhunter.com/trends/keto-krisp-dark-chocolate-almond-sea-salt), Spar, [Holland & Barrett](https://www.trendhunter.com/trends/caramelised-biscuit-crem-wafer-bar) and online from Amazon. Co-Founder Manav Thapar spoke on the new LoveRaw Salted Caramel Cre&m Wafer Bar saying, "We are delighted to be expanding our range of Cre&m Wafer Bars, following the huge success and popularity of LoveRaw’s M:lk and White Choc editions. The Salted Caramel Cre&m Wafer Bar is our latest innovation and is part of our accelerated growth plan and mission to be the best tasting vegan chocolate in the UK.” ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 32% | Activity: 55% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Plant-based Treats:** There is an opportunity for food manufacturers to create more plant-based treat options that cater to the growing plant-based and health-conscious consumer demand. - **Artisan Inspired Flavors:** Food manufacturers can explore creating artisan-inspired flavors in their plant-based treats to offer consumers a unique and satisfying flavor experience. - **Free-from Products:** There is potential for manufacturers to expand their free-from offerings and cater to consumers with dietary restrictions such as vegan, gluten-free or nut-free options. ### Industries Being Reshaped - **Food Manufacturing:** Food manufacturers can explore new product innovations in plant-based treats and free-from products to cater to the growing demand of plant-based and health-conscious consumers. - **Confectionery:** Confectionery brands can incorporate artisan-inspired flavors in their products to offer consumers a unique and memorable sensory experience. - **Retail/online Stores:** Retail and online stores can stock more plant-based and free-from products, including treats and confectionery, to meet the growing demand of consumers who are seeking healthier and more sustainable food options. ## Related on Trend Hunter - [Plant-Based Caramelized Chocolates](https://www.trendhunter.com/trends/caramelised-biscuit-crem-wafer-bar.md) - [Nutty Vegan Chocolate Bars](https://www.trendhunter.com/trends/nutty-vegan-chocolate-bar.md) - [Milk Chocolate-Inspired Vegan Treats](https://www.trendhunter.com/trends/loveraw-mlk-choc-bar.md) - [Vegan Salted Caramel Chocolates](https://www.trendhunter.com/trends/hazelnut-vegan-chocolate-bar.md) - [Plant-Based Peanut Butter Cups](https://www.trendhunter.com/trends/loveraw-peanut-butter-cups.md) - [Vegan Convenience Store Chocolates](https://www.trendhunter.com/trends/ombar-oat-mlk-bars.md) - [Cafe-Inspired Vegan Protein Bars](https://www.trendhunter.com/trends/barebells-vegan-bars.md) - [Protein-Rich Vegan Candy Bars](https://www.trendhunter.com/trends/barebells-caramel-peanut.md) - [Vegan Hazelnut-Packed Chocolates](https://www.trendhunter.com/trends/dairy-free-hazelnut-praline-bar.md)