# Milk Chocolate-Inspired Vegan Treats The LoveRaw M:lk Choc Bar Now Comes in Three New Varieties By Michael Hemsworth | Published 2022-01-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/loveraw-mlk-choc-bar References: [foodbev](https://www.foodbev.com/news/loveraw-expands-mlk-choc-bar-portfolio/) & [eatloveraw](https://eatloveraw.com)  The LowRaw M:lk Choc Bar is being expanded on by the brand in the UK to provide consumers with a way to enjoy some of their favorite flavors in a [vegan-friendly way](https://www.trendhunter.com/trends/nomo-chocolate-bars). The [milk chocolate-inspired product](https://www.trendhunter.com/trends/lindor-vegan-truffles) will now be available in Smooth Choc, Orange and [Caramel varieties](https://www.trendhunter.com/trends/mylk-chocolate-aloha-caramel) which are all free from artificial ingredients, palm oil and gluten. The bars are available only from the brand as well as at select retailers at a price point of £1.69 each. Co-Founder Manav Thapar commented on the recipe of the new LowRaw M:lk Choc Bar varieties saying, "By making these gluten-free as well as plant-based we’ve opened up the brand to a whole new audience, which allows us to continue our mission to make great tasting chocolate available to all." ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 35% | Activity: 33% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Vegan Chocolate Bars:** Expanding vegan product lines through plant-based ingredients provides a marketing edge for popular treats. - **Gluten-free Confectionery:** Eliminating gluten from traditional chocolate snacks addresses consumer demand and opens new marketing opportunities. - **Clean Labels:** Avoiding artificial ingredients offers consumers a healthier alternative to classic confectionery snacks. ### Where This Applies - **Food and Beverage:** Offering more plant-based, gluten-free, and clean label products can help confectionery brands keep up with changing consumer preferences. - **Health and Wellness:** Expanding plant-based and gluten-free product lines helps health-focused brands continue to promote consumer well-being. - **Retail:** Increasing the number of unique and niche product offerings through exclusive distribution of new product innovations can improve sales and customer loyalty. ## Related on Trend Hunter - [Nutty Vegan Chocolate Bars](https://www.trendhunter.com/trends/nutty-vegan-chocolate-bar.md) - [Plant-Based Caramelized Chocolates](https://www.trendhunter.com/trends/caramelised-biscuit-crem-wafer-bar.md) - [Vegan Convenience Store Chocolates](https://www.trendhunter.com/trends/ombar-oat-mlk-bars.md) - [Plant-Based Milk Chocolate Bars](https://www.trendhunter.com/trends/lovo-chocolate-bars.md) - [Minimally Processed Raw Chocolates](https://www.trendhunter.com/trends/rawmio-premium-raw-chocolate-bars.md) - [Citrusy Vegan Chocolate Bars](https://www.trendhunter.com/trends/almond-orange-oat-milk-chocolate-bar.md) - [Classic Confection-Inspired Chocolates](https://www.trendhunter.com/trends/choccy-bars.md) - [Decadent Oat Milk Chocolates](https://www.trendhunter.com/trends/oat-milk-chocolate-bar.md) - [Scrumptious Cocoa-Free Candy Bars](https://www.trendhunter.com/trends/wnwn-food-labs.md)