# Bohemian Bridal Couture The Lover White Magick Part 3 Lookbook is Romantic and Chic By Farida Helmy | Published 2014-06-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lover-white-magick References: [fashiongonerogue](http://www.fashiongonerogue.com/lover-introduces-white-magick-collection-montana-cox/) & [loverthelabel](http://loverthelabel.com/collection/white-magick/) The stunning dresses featured in the Lover [White Magick](https://www.trendhunter.com/trends/white-rain-plus) Part 3 lookbook are gorgeous, eclectic alternatives to [traditional wedding gowns](https://www.trendhunter.com/trends/the-st-regis-chicago-x-atelier-mira-couture). So if you’re shopping for the perfect dress and don’t want to go down the tried-and-tested wedding gown route, then make sure to take a look at this charming [bohemian collection](https://www.trendhunter.com/trends/katherine-tashs-spring-2026). Full of gossamer lace details, floating fabrics and delicate edges, the Lover White Magick Part 3 dresses will want to make you wear a wedding gown every single day. Designed by Australia-based duo Nic Briand and Susien Chong, the new collection lookbook stars model Montana Cox, who is demure and chic in romantic silhouettes paired with structured shapes. “White Magick is a selection of our most timeless styles. The delicate femininity of these pieces embodies the spirit of Lover,” says designer Susien Chong. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 99% | Activity: 79% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Bohemian Bridal Style:** There is an opportunity for up-and-coming bridal designers to create unique and eclectic alternatives to traditional wedding gowns with delicate lace and floating fabrics. - **Everyday Bridal Apparel:** There is an opportunity for designers to create bridal apparel that can be worn beyond the wedding day that embody delicate femininity and romantic silhouettes. - **Timeless Bridal Fashion:** There is an opportunity for fashion designers to create bridal collections that appeal to brides who want a more classic and timeless style with structured shapes and delicate details. ### Who This Affects Most - **Bridal Fashion:** There is room for new and innovative designs in the bridal fashion industry that focus on bohemian style, timeless fashion, and everyday wear. - **Wedding Photography:** There is a trend in brides opting for non-traditional wedding gowns, which presents an opportunity for wedding photographers to create content that captures the uniqueness of the bride and groom's wedding day. - **Wedding Planning:** There is an opportunity for wedding planners to provide alternative wedding ideas to brides who do not want the traditional wedding gown, creating a niche market for specialized wedding planning services. ## Related on Trend Hunter - [Bohemian Wedding Ensembles](https://www.trendhunter.com/trends/free-people-2.md) - [High-End Bridal Collections](https://www.trendhunter.com/trends/vivienne-westwood-bridal-couture.md) - [Delicate Bridal Lingerie Lines](https://www.trendhunter.com/trends/bridal-lingerie-line.md) - [Intricate Bridal Designs](https://www.trendhunter.com/trends/heli-kalkstein.md) - [Powerful Modern Bridal Collections](https://www.trendhunter.com/trends/houghton-x-albright.md) - [Non-Traditional Wedding Capsules](https://www.trendhunter.com/trends/ssense-bridal-20.md) - [Stunning Luxury Bridal Collections](https://www.trendhunter.com/trends/martina-liana.md) - [Stunning Luxe Bridal Collections](https://www.trendhunter.com/trends/luxe-bridal.md) - [Curated Summer Bridal Collections](https://www.trendhunter.com/trends/bridal-atelier-collection.md)