# Sexual Wellness Apps The Lover App Uses Science-Based Tools & Strategies to Improve Your Sex Life By Grace Mahas | Published 2020-02-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lover-app References: [prnewswire](https://www.prnewswire.com/news-releases/new-app-lover-aims-to-take-the-taboo-out-of-sexual-wellness-and-improve-our-sex-lives-301005762.html) & [prnewswire](https://www.prnewswire.com/news-releases/new-app-lover-aims-to-take-the-taboo-out-of-sexual-wellness-and-improve-our-sex-lives-301005762.html) According to a recent survey, one in two women and one in three men have a sexual complaint they’d like addressed but many are unsure of where to seek the answers -- cue a new [sexual wellness app](https://www.trendhunter.com/trends/sex-toys-intimacy-shop), appropriately named the Lover app. The Lover app is being launched by Dr. Britney Blair, its Chief Science Officer, a [Stanford](https://www.trendhunter.com/trends/coaching-platform) psychologist and the founder of an independent sexual health clinic; alongside CEO Jas Bagniewski and CMO Nick Pendle. The app identifies users as one of 12 common sexual types through a sexual profiling tool and provides expert guidance through short-form video and audio content, exercises, and games. "As other areas of wellbeing, like mental health, shake off their stigma and enter the mainstream, we believe that sexual wellness is a natural extension of the conversation," says Ben Lerer, Lerer Hippeau's Managing Partner. The Lover app has a free, standard version to download with a premium subscription priced at $59.99 year or $9.99 a month. Image Credit: Lover ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 78% | Activity: 89% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Sexual Wellness Apps:** Sexual wellness apps are providing expert guidance and strategies using short-form video and audio content - **Personalized Sexual Profiling:** Sexual profiling tools are becoming more sophisticated, allowing personalized guidance for individuals - **Mental Health and Sexual Wellness:** The growing acceptance of mental health is leading to greater conversations around sexual wellness ### Sectors Adopting This - **Mobile App Industry:** The sexual wellness app industry is growing, with personalized apps providing targeted guidance - **Sexual Health Industry:** Traditional sexual health clinics may face disruption from independent sexual health clinics like the one founded by Dr. Blair - **Wellness Industry:** Sexual wellness is an extension of the wellness conversation and overlaps with mental health and other areas of wellbeing ## Related on Trend Hunter - [Women's Sexual Wellness Apps](https://www.trendhunter.com/trends/rosy.md) - [Couples Engagement Apps](https://www.trendhunter.com/trends/lovon.md) - [Taboo Men's Health Apps](https://www.trendhunter.com/trends/mojo-1.md) - [Sexual Wellness Applications](https://www.trendhunter.com/trends/kranus-edera.md) - [AI-Powered Sexual Health Apps](https://www.trendhunter.com/trends/calmara-app.md) - [Ease-of-Use Intimacy Apps](https://www.trendhunter.com/trends/intimacy-app.md) - [Women's Wellness Platforms](https://www.trendhunter.com/trends/embodiment.md) - [Romantic Intimacy Communication Apps](https://www.trendhunter.com/trends/relationship-intimacy-app.md) - [Tech-Driven Sexual Wellness](https://www.trendhunter.com/trends/sex-toys-intimacy-shop.md)