# African Botanical Skincare Lovemore's Ageless Beauty Products Spotlight Potent African Ingredients By Laura McQuarrie | Published 2023-11-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lovemore References: [womenshealthmag](https://www.womenshealthmag.com/uk/beauty/skin/a45847760/motsi-mabuse-skincare-lovemore-interview/) & [lovemore-beauty](https://lovemore-beauty.com/en)  Lovemore is a new line that covers the basics of skincare with [simple, 98% natural ingredients](https://www.trendhunter.com/trends/britto-skin), including ones that pay tribute to creator Motsi Mabuse's African heritage. Vitamin-rich marula oil is present in the skincare solutions, along with healing jacaranda and richly moisturizing, anti-inflammatory mongongo oil. The brand is introducing its [plant-powered skincare](https://www.trendhunter.com/trends/new-lush-skincare) to the world with staples like creams for day and night, as well as facial cleansers, serums and masks. "Lovemore is skincare for women who might be in a stage where they want to improve their skin as it is right now. It was important for me to create a range for everyone," Mabuse revealed in an interview with [Women's Health](https://www.trendhunter.com/trends/pacto-skincare-responsavel), "I also wanted to create a routine for people to enjoy just a few minutes with themselves." ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 38% | Activity: 43% | Freshness: 19% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Plant-powered Skincare:** Lovemore's skincare line utilizes potent African botanical ingredients for effective and natural skincare solutions. - **Natural Ingredient Focus:** Lovemore prioritizes the use of 98% natural ingredients like marula oil, jacaranda, and mongongo oil to promote skin health. - **Inclusive Skincare Range:** Lovemore aims to cater to women at any stage of their skincare journey by offering a range of products for various needs. ### Where This Applies - **Skincare:** The skincare industry can explore the use of potent African botanical ingredients to develop effective and natural skincare products. - **Natural Beauty:** The natural beauty industry can embrace the focus on using 98% natural ingredients to create skincare solutions that promote overall skin health. - **Wellness:** The wellness industry can promote the idea of self-care and encourage people to enjoy a few minutes with themselves through skincare routines. ## Related on Trend Hunter - [African-Inspired Skincare Expansions](https://www.trendhunter.com/trends/ezali-face-care-collection.md) - [Guyanese Botanical Skincare Brands](https://www.trendhunter.com/trends/botanical-skincare-brand.md) - [Nigerian Beauty Brands](https://www.trendhunter.com/trends/sabila-skincare.md) - [Revitalizing Melanin-Targeted Skincare](https://www.trendhunter.com/trends/brownkind.md) - [Scientifically Inspired Skincare Brands](https://www.trendhunter.com/trends/premium-skincare-brand.md) - [Mood-Lifting Neurocosmetics](https://www.trendhunter.com/trends/loya.md) - [Bee-Inspired Regenerating Skincare](https://www.trendhunter.com/trends/manuka-health.md) - [Naturally Powered Skincare](https://www.trendhunter.com/trends/new-lush-skincare.md) - [Luxury Biotech Skincare Brands](https://www.trendhunter.com/trends/av-laboratories-skincare.md)