# Strawberry-Blended Custard Desserts Andy's Frozen Custard's is serving up a 'LoveMonster Concrete' By Katherine Pendrill | Published 2022-02-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/lovemonster-concrete References: [qsrmagazine](https://www.qsrmagazine.com/news/andys-frozen-custard-rolls-out-treats-valentines-day)  Valentine's Day has arrived at [Andy’s](https://www.trendhunter.com/trends/santa-brownie-jackhammer) Frozen Custard and this year the chain's seasonal lineup includes tasty offerings like the Strawberry Sweetheart Shake, the LoveMonster Concrete, and the [Cupid’s](https://www.trendhunter.com/trends/chocolate-cover-strawberry-cinnamon-rolls) [Cookie Casanova Sundae](https://www.trendhunter.com/trends/cookie-butter-crunch-concrete). In an effort to help customers express their feelings this Valentine's Day, Andy’s Frozen Custard has re-named some of its frozen custard concoctions to express different sentimental declarations. For instance, the Strawberry Sweetheart Shake (Strawberry Shake) is bright red and obviously signals "I love you" to the recipient. On the other hand, the LoveMonster Concrete (SnowMonster Concrete) is a flirty pink hue that just screams "I like you." Lastly, the Cupid’s Cookie Casanova Sundae (Cookie Casanova Sundae) is intended as the perfect gift for friends. No matter what your situation might be, these cleverly renamed treats will help you share sweet sentiments with those you love. Image Credit: Andy's Frozen Custard ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 17% | Activity: 48% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Valentine's Day Desserts:** Opportunity for companies to offer themed desserts during a holiday season. - **Rebranding Products:** Opportunity for companies to re-name products to fit with a specific theme or occasion. - **Gifting Sundaes:** Opportunity for companies to create new products that serve as gifts or treats for friends and loved ones. ### Who This Affects Most - **Food and Beverage:** Opportunity for food and beverage companies to offer Valentine's Day themed products and re-named items. - **Hospitality and Tourism:** Opportunity for hotels and resorts to offer Valentine's Day themed packages that include themed desserts. - **Retail:** Opportunity for retail companies to offer Valentine's Day themed gift packages that include sweets and treats. ## Related on Trend Hunter - [Candy Cane-Infused Custards](https://www.trendhunter.com/trends/santa-brownie-jackhammer.md) - [Cookie Butter Custard Desserts](https://www.trendhunter.com/trends/cookie-butter-crunch-concrete.md) - [Halloween Candy Custard Treats](https://www.trendhunter.com/trends/reeses-monster-mash-jackhammer.md) - [Lovey-Dovey QSR Milkshakes](https://www.trendhunter.com/trends/true-love-shake.md) - [Valentine's-Themed Ice Creams](https://www.trendhunter.com/trends/chocolatedipped-strawberry-ice-cream.md) - [Shamrock-Hued Custard Treats](https://www.trendhunter.com/trends/mint-cookie-concrete.md) - [Patriotic Frozen Custard Desserts](https://www.trendhunter.com/trends/freedom-berry-jackhammer.md) - [Race-Commemorating Frozen Treats](https://www.trendhunter.com/trends/cannoli-thunder-concrete.md) - [Icy Valentine's-Ready Treats](https://www.trendhunter.com/trends/chocolatecovered-strawberry-cream-ice.md)