# Emoji-Themed Peanut Butter Cups The New Reese's Lovemoji Packages Feature Cheeky Emojis By Katherine Pendrill | Published 2019-01-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lovemoji References: [delish](https://www.delish.com/food-news/a25776669/reeses-lovemojis-target-valentines-day/) & [go.skimresources](https://go.skimresources.com/?id=74968X1525073&xs=1&isjs=1&url=https%3A%2F%2Fwww.target.com%2Fp%2Freese-s-valentine-s-day-love-mojis-10-2oz%2F-%2FA-53957476&xguid=d53f6b65d7092ef192c482f4777e73c8&xuuid=5bcdcb8840a37f001124e59a8985e2d2&xsessid=&xcreo=0&xed=0&sref=https%3A%2F%2Fwww.delish.com%2Ffood-news%2Fa25776669%2Freeses-lovemojis-target-valentines-day%2F&pref=https%3A%2F%2Fwww.google.com%2F&xtz=300&jv=13.12.1-stackpath&bv=2.5.1) If you're looking to surprise your sweetie this Valentine's Day (or just treat yourself), you'll want to pick up a couple of the festive [Reese's](https://www.trendhunter.com/trends/hersheys-valentines-day) Lovemoji packets. Combining cheeky little emojis on the and the classic taste of chocolate and peanut butter, these new treats are the perfect way to share the love. The new Reese's Lovemoji packets are a limited-edition treat created for Valentine's Day. The treats are available exclusively at [Target](https://www.trendhunter.com/trends/partake) and come as individually-wrapped pieces. Each packet features a love-themed emojis on the front, such as the heart-eyed emoji, the emoji blowing a kiss, and the star-eyed emoji. But despite the cutesy packaging, the inside still features a classic Reese's peanut butter cup. Nothing says "I love you" like chocolate, so this year why not give the gift of Reese's. Image Credit: *Target.* ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 9% | Activity: 21% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Emoji-themed Packaging:** There is an opportunity for companies to integrate emoji-themed packaging into their product lines for special events such as Valentine's Day. - **Limited-edition Treats:** A trend in creating limited-edition treats for holidays and special events is on the rise, offering companies a unique way to market their products and drive sales. - **Branded Social Media Content:** Brands can leverage popular emoji symbols in social media campaigns to attract customers and build brand recognition. ### Who This Affects Most - **Confectionery Industry:** The confectionery industry can access new markets and enhance customer loyalty by creating themed, limited-edition treats that feature popular emojis. - **Marketing and Advertising Industry:** The marketing and advertising industry can create campaigns that incorporate popular emojis on social media and billboards to reach a wider audience. - **Packaging Industry:** The packaging industry can partner with companies to create new, innovative packaging designs that cater to popular trends such as emoji-themed packaging to drive sales. ## Related on Trend Hunter - [Charmingly Romantic Candy Products](https://www.trendhunter.com/trends/hersheys-valentines-day.md) - [Peanut Butter-Stuffed Chocolates](https://www.trendhunter.com/trends/reeses-lovers-cups.md) - [Peanut-Butter-Chocolate Easter Treats](https://www.trendhunter.com/trends/2025-easter-treats.md) - [Peanut-Shaped Chocolate Treats](https://www.trendhunter.com/trends/reeses-1.md) - [Romantic Cartoon Character Candies](https://www.trendhunter.com/trends/snoopy-friends-hersheys-kisses.md) - [Inclusive Valentine's Treat Ranges](https://www.trendhunter.com/trends/hershey-valentines-day.md) - [Easy-to-Enjoy Easter Chocolates](https://www.trendhunter.com/trends/reeses-peanut-butter-mini-eggs.md) - [Rewarding Peanut Butter Cups](https://www.trendhunter.com/trends/reeses-medals.md) - [Emoji-Covered Candy Packaging](https://www.trendhunter.com/trends/family-focused-pack-design.md)