# Stout-Flavored Ice Creams Guinness and Van Leeuwen Created Lovely Day for a Guinness Ice Cream By Laura McQuarrie | Published 2025-07-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/lovely-day-for-a-guinness-ice-cream References: [prnewswire](https://www.prnewswire.com/news-releases/guinness-and-van-leeuwen-churn-out-the-ultimate-lovely-day-ice-cream-collab-302508945.html) & [vanleeuwenicecream](http://www.vanleeuwenicecream.com)  The limited-edition Lovely Day for a [Guinness](https://www.trendhunter.com/trends/last-crumb-x-guinness) ice cream, created in collaboration between Guinness and Van Leeuwen, recalls ads of the 1950s and shares a new way to enjoy the brand during the summertime. With a design that references the Guinness Draught Stout 4-pack, the 14-ounce ice cream pint shares a fun, warm-weather feel, underlining that Guinness isn't just for savoring during the cooler months of the year. The Lovely Day for a Guinness ice cream will be available at Van Leeuwen Scoop Shops nationwide, featuring rich and creamy ice cream with the flavor of Guinness mixed with [rich chocolate chunks](https://www.trendhunter.com/trends/chocolate-stout-cake-schmear). Additionally, the special, summery Guinness x Van Leeuwen pints can be ordered online, with nationwide shipping, while supplies last. ## Trend Insights (Trend Hunter) - Score: 7.0/10 - Popularity: 86% | Activity: 79% | Freshness: 45% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Alcohol-infused Desserts:** Merging mainstream alcohol flavors with classic sweets opens new avenues for indulgence and offers unique taste experiences for consumers. - **Nostalgia-driven Marketing:** Leveraging retro aesthetics and themes in product design and marketing can create emotional connections with consumers, enhancing brand loyalty. - **Limited-edition Collaborations:** Strategic partnerships between established brands can generate exclusive products, sparking consumer interest and driving buzz through scarcity and novelty. ### Sectors Adopting This - **Frozen Desserts Industry:** The infusion of unconventional flavors, such as stout beer, positions the frozen dessert industry to capture adventurous palates and expand its traditional consumer base. - **Alcoholic Beverage Industry:** Integrating with other food segments like ice cream for novel product lines allows the alcoholic beverage industry to diversify consumption occasions beyond conventional settings. - **E-commerce Platforms:** Offering online sales and nationwide shipping for unique collaborations propels e-commerce platforms to accommodate consumer demand for convenience and accessibility. ## Related on Trend Hunter - [Ice Cream-Inspired Stout Beers](https://www.trendhunter.com/trends/brewdog-x-mackies-of-scotland.md) - [Stout-Flavored Cookies](https://www.trendhunter.com/trends/last-crumb-x-guinness.md) - [Beer-Inspired Ice Creams](https://www.trendhunter.com/trends/the-brewers-series.md) - [Co-Branded Candy-Flavored Ales](https://www.trendhunter.com/trends/caramel-creams-ale.md) - [Cookie-Supported Beer Campaigns](https://www.trendhunter.com/trends/levain-bakery1.md) - [Alcoholic Cold-Brew Coffee Drinks](https://www.trendhunter.com/trends/cold-brew-coffee-beer.md) - [Irish Stout Campaigns](https://www.trendhunter.com/trends/guinness-unveiled.md) - [Boozy Sustainable Ice Creams](https://www.trendhunter.com/trends/ben-jerrys-dublin-mudslide.md) - [Stout-Inspired Cream Liqueurs](https://www.trendhunter.com/trends/ballycastle-stout.md)