# Outfit-Creating Apps Lovelooks Lets You Arrange New Clothing Combinations and Buy Them in App By Alyson Wyers | Published 2015-04-07 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/lovelooks References: [refinery29](http://www.refinery29.com/2015/04/84802/lovelooks-fashion-styling-app) & [lovelooks](http://lovelooks.com/) Even though innovations in [mobile shopping](https://www.trendhunter.com/trends/the-doppl-app) make it easier than ever for you to buy clothing online, you still can't try out different outfits the way you would in person at a store -- something the Lovelooks app is trying to change. Like old school paper dolls you would fold paper over, the new tablet app lets you [piece together different outfits virtually](https://www.trendhunter.com/trends/ai-virtual-try-on). Lovelooks also lets you save and [buy the clothes](https://www.trendhunter.com/trends/outfit-generator) you play around with directly through the app. Instead of only browsing one item at a time, this interface lets you look at lots of options at once and imagine apparel combinations in new ways. Lovelooks also photographs every garment in-house, so you can better see things outside the designer's original vision. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 71% | Activity: 75% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Virtual Styling Apps:** Apps like Lovelooks are disrupting the fashion industry by enabling consumers to try on clothing virtually before making a purchase. - **Seamless Mobile Retail:** The integration of in-app purchasing from virtual styling platforms, like Lovelooks, is innovating the way consumers shop for clothing. - **Photorealistic Visualization Technology:** The use of in-house photography to create photorealistic representations of clothing items by Lovelooks is disrupting the online fashion marketplace. ### Who This Affects Most - **Fashion:** Lovelooks is transforming the fashion industry by offering a new way for consumers to shop for clothing online. - **Mobile Retail:** The integration of virtual styling and in-app purchasing, as seen in Lovelooks, is creating disruptive innovation opportunities in the mobile retail industry. - **Visualization Technology:** The photorealistic technology utilized by Lovelooks to showcase clothing items has the potential to revolutionize the way clothing items are presented online. ## Related on Trend Hunter - [Social Media-Inspired Retail Apps](https://www.trendhunter.com/trends/depop-outfits.md) - [Personal Shopping Apps](https://www.trendhunter.com/trends/aritzias-new-app.md) - [Virtual Outfit Try-Ons](https://www.trendhunter.com/trends/wardrobe-ai.md) - [Style Intelligence Platforms](https://www.trendhunter.com/trends/fitchecklab.md) - [Versatile Fashion Inspiration Apps](https://www.trendhunter.com/trends/urrban-tailor.md) - [Outfit Transformation Apps](https://www.trendhunter.com/trends/drippi.md) - [Virtual Outfit Try-Ons](https://www.trendhunter.com/trends/yeah-sure.md) - [GenAI Clothing Try-Ons](https://www.trendhunter.com/trends/ai-clothes-tryon.md) - [Interactive VR Styling Apps](https://www.trendhunter.com/trends/j-crew-virtual-closet.md)