# Limited-Edition Charitable Candles Anecdote Candles and Prose Support the Loveland Foundation By Elena Rahman | Published 2022-02-02 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/loveland-foundation References: [happi](https://www.happi.com/contents/view_breaking-news/2022-02-01/anecdote-candles-and-prose-create-candles-to-benefit-loveland-foundation/) & [anecdotecandles](https://anecdotecandles.com/products/candle-with-a-cause-duo)  Rachel Cargle established the Loveland Foundation in 2018 to raise funding for Black women and girls to attend therapy. It began as an enthusiastic social media birthday fundraiser, which raised $250,000. The Loveland Foundation is the continuation of her efforts. Companies like Anecdote Candles and Prose are eager to support the cause. The two brands collaborated to create [limited-edition candle fragrances](https://www.trendhunter.com/trends/little-golden-glows). The Good Hair Day / Rosemary & [Cassis](https://www.trendhunter.com/trends/pura-partnered-with-anthropologie) candle pays tribute to the magic of a good hair day and acknowledges Prose's haircare roots. It includes a blend of rosemary, bergamot, and clove. The Individualism / Nectar Petals & White Jasmine candle boasts a [floral and zesty fragrance](https://www.trendhunter.com/trends/floral-scented-candle), including notes of mandarin and vanilla. Image Credit: Anecdote Candles / Prose ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 28% | Activity: 28% | Freshness: 11% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Charitable Collabs:** Collaboration between brands for a common cause presents opportunities for disruptive innovation in cause marketing. - **Socially Conscious Fragrances:** Fragrance-based products that support social causes have the potential to disrupt the traditional personal care market. - **Therapy Access:** Efforts to increase access to therapy for underrepresented groups can disrupt the healthcare industry through innovative solutions and partnerships. ### Who This Affects Most - **Personal Care:** Personal care companies can explore cause partnerships and social impact products to differentiate in a competitive market. - **Cause Marketing:** Cause marketing agencies and consulting firms can help brands navigate collaborations for social impact and stand out in a crowded market. - **Healthcare:** Healthcare providers and mental health advocates can innovate to increase therapy access for underrepresented groups and improve patient outcomes. ## Related on Trend Hunter - [Romance-Inspired Candle Designs](https://www.trendhunter.com/trends/romanceinspired-candle.md) - [Brain Cancer-Awareness Candles](https://www.trendhunter.com/trends/renia-candle.md) - [Charitable Scented Candles](https://www.trendhunter.com/trends/charitable-scented-candle.md) - [Mental Health Candle Campaigns](https://www.trendhunter.com/trends/gem-city-selfie-museum.md) - [Calming Fun-Loving Candle Collections](https://www.trendhunter.com/trends/unbound-glo.md) - [Pride-Celebrating Candle Collections](https://www.trendhunter.com/trends/yankee-candle-love-is-love-collection.md) - [Floral Novelty-Scented Candles](https://www.trendhunter.com/trends/low-hanging-fruit.md) - [Uplifting Youthful Candles](https://www.trendhunter.com/trends/friday-collective.md) - [Joy-Promoting Hand-Poured Candle Lines](https://www.trendhunter.com/trends/handpoured-candle.md)