# Opulent Option-Giving Scents LOVEGANG Collective Releases Eau De Parfum in Time For Christmas By Katie Pagnotta | Published 2012-12-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lovegang-collective References: [highsnobette](http://www.highsnobette.com/news/2012/12/05/lovegang-crew-launches-signature-perfume/untitled-1-2/) & [lovegang.net](http://lovegang.net/blog/) LOVEGANG collective is integral to the German scene and has now released a fragrance. The chic scent is [made for both men and women](https://www.trendhunter.com/trends/balestra-1924) and comes in two bottle versions: the [over-the-top, exclusive design](https://www.trendhunter.com/trends/handbag-scents) by Jonathan Johnson with a silver block logo cap, understandably the more expensive of the two, as well as a plain, black-capped version. Both bottles are square, have a decent amount of the scented fluid within them and are great gifts for that special someone at Christmas. Celebs who appreciate LOVEGANG and are public fans include singer Lykke Li, hip hop artist Nomi Ruiz and pop sensation Marina from Marina and the Diamonds. LOVEGANG is ahead of the times and this perfume is its next foray into branding. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 7% | Activity: 18% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Luxury Fragrances:** The rise of luxury fragrances can lead to opportunities in creating unique and premium scents using innovative ingredients and packaging. - **Gender-neutral Products:** The growing demand for gender-neutral fragrances presents opportunities to create scents that appeal to a wider market and challenge traditional gender stereotypes. - **Celebrity-endorsed Products:** Collaborating with celebrities to market and endorse fragrances can help increase brand visibility and appeal to a wider audience. ### Industries Being Reshaped - **Beauty Industry:** With the increasing interest in luxury fragrances, the beauty industry can create unique and innovative scents that cater to customers' preferences. - **Fashion Industry:** The fashion industry can capitalize on the trend of gender-neutral fragrances by collaborating with fragrance companies to create unique scents that complement their brand image. - **Entertainment Industry:** The entertainment can collaborate with fragrance companies to create celebrity-endorsed products that appeal to fans and increase brand visibility. ## Related on Trend Hunter - [Decadent-Smelling Fragrance Ranges](https://www.trendhunter.com/trends/scent-lab-has-introduced.md) - [Alluring Signature Fragrances](https://www.trendhunter.com/trends/pure-passion-perfume.md) - [Perfume Bottle Ornaments](https://www.trendhunter.com/trends/perfume-bottle-ornaments.md) - [Spray Can Fragrances](https://www.trendhunter.com/trends/step-aboard.md) - [Affordable Genderless Fragrances](https://www.trendhunter.com/trends/arkive-makes-scents-collection.md) - [Ultra-Niche Luxury Fragrances](https://www.trendhunter.com/trends/rabanne-1.md) - [Loud Luxury Perfumes](https://www.trendhunter.com/trends/a-corps-secret.md) - [Cocktail-Inspired Fragrances](https://www.trendhunter.com/trends/pepe-jeans-london-fragrances.md) - [Lab-Like Fragrances](https://www.trendhunter.com/trends/perfumer-extraordinaire.md)