# Height-Tracking Movie Ads The LOVEFiLM.com Campaign Promotes a Variety of Films By Meghan Young | Published 2012-02-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/lovefilm-com-campaign References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/01/lovefilm-lord-of-the-rings-harry-potter-star-wars/) & [18feet](http://www.18feet.co.uk/) It is important to be accepting of all creatures no matter how different they are, and the LOVEFiLM.com campaign illustrates this in a rather fantastical way. It promotes its [vast movie selection](https://www.trendhunter.com/trends/santastrophe) by way of a tradition that is often adopted by many families: tracking children's heights by door frames. In this way, the LOVEFiLM.com campaign shows that it has movies "in all shapes and sizes," as its tagline states. LOVEFiLM is a European film subscription service that offers DVD rentals via post and online. Conceived and executed by United Kingdom-based ad agency 18 Feet & Rising, the LOVEFiLM.com campaign is [simple and clever](https://www.trendhunter.com/trends/legitimate-you). Focusing on [iconic film franchises](https://www.trendhunter.com/trends/etsys-christmas-ad) such as 'Star Wars' and 'Lord of the Rings,' this campaign will appeal to many. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 13% | Activity: 4% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Height-tracking Ads:** Height-tracking ads are a novel way for brands to promote their products and services, leveraging the nostalgia and emotional connection associated with tracking children's heights. - **Personalized Advertising:** The LOVEFiLM.com campaign showcases the potential of personalized advertising by tailoring movie selections based on individual preferences and interests. - **Storytelling Marketing:** The LOVEFiLM.com campaign taps into the power of storytelling marketing by using iconic film franchises to convey the diversity and extensive movie selection available. ### Who This Affects Most - **Film and Entertainment:** The film and entertainment industry can explore height-tracking ads as a unique marketing strategy to engage movie enthusiasts and drive audience interest. - **Advertising and Marketing:** The advertising and marketing industry has an opportunity to incorporate personalized advertising into their campaigns, offering tailored experiences to consumers. - **Subscription Services:** Subscription services, like LOVEFiLM.com, can leverage storytelling marketing techniques to attract and retain customers through a compelling and diverse movie selection. ## Related on Trend Hunter - [Personalized Present Campaigns](https://www.trendhunter.com/trends/wonderbly-everyones-got-favourites.md) - [Hard-To-Read Health Campaigns](https://www.trendhunter.com/trends/specsavers-campaign.md) - [Imaginative Fantasy-Inspired Campaigns](https://www.trendhunter.com/trends/canva-spotlights.md) - [Plush-Starring Sitcom-Style Campaigns](https://www.trendhunter.com/trends/life-in-stitches.md) - [Review-Based Marketing Campaigns](https://www.trendhunter.com/trends/amazon-campaign.md) - [Vacation Rental Campaigns](https://www.trendhunter.com/trends/airbnb-1.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Spooky Street Ad Experiences](https://www.trendhunter.com/trends/fanta-halloween-projection.md) - [History-Centric Advertisements](https://www.trendhunter.com/trends/royal-ontario-museum.md)