# Social VR Experiences Lovecraft Country: Sanctum Invites Fans Into a Virtual Reality World By Laura McQuarrie | Published 2020-09-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/lovecraft-country-sanctum References: [adweek](https://www.adweek.com/creativity/hbo-kicks-off-virtual-reality-extravaganza-to-promote-lovecraft-country/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Adfreak+%28Adfreak%29) & [hbo](https://www.hbo.com/lovecraft-country/sanctum-vr) To introduce Lovecraft Country as its latest hit show, [HBO](https://www.trendhunter.com/trends/govee-x-house-of-the-dragon) created an all-new [social VR experience](https://www.trendhunter.com/trends/freeroam-virtual-reality-entertainment) called Lovecraft Country: Sanctum that invites fans to experience the world for themselves in virtual reality. Sanctum is described as a series of exclusive virtual reality events and it features three live events throughout the season with guest voiceover performances. The virtual events unfold on VRChat, so that fans are able to experience the immersive environment alongside others. Those who aren't able to participate in the exclusive virtual reality event can also tune into the experience by catching the livestream on [YouTube](https://www.trendhunter.com/trends/rainbow-high), which also offers opportunities to interact in real-time—like solving riddles and triggering spells that will shape the experience. Image Credit: HBO ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 33% | Activity: 91% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Social VR Experiences:** More companies can explore the use of VR to provide interactive social experiences for their audiences. - **Virtual Reality Events:** Virtual reality events offer opportunities for companies to create exclusive and immersive experiences for their fans and customers. - **Livestreamed VR:** Livestreaming VR events provide accessibility to wider audiences and opportunities for real-time interaction. ### Sectors Adopting This - **Entertainment:** Entertainment industry can use VR to create immersive experiences for fans, increase engagement and revenue. - **Advertising:** Advertising industry can use VR to create interactive campaigns that offer exciting experiences for potential customers. - **Hospitality:** Hospitality industry can use VR to create virtual tours and experiences for guests, providing a preview of what to expect and attracting more bookings. ## Related on Trend Hunter - [Immersive Halloween-Themed VR Experiences](https://www.trendhunter.com/trends/zero-latency-vr.md) - [VR Horror Movie Experiences](https://www.trendhunter.com/trends/monkeypaw-productions-all-aboard.md) - [Sci-Fi TV-Inspired VR Games](https://www.trendhunter.com/trends/stranger-things-vr.md) - [AR Virtual Space Hangouts](https://www.trendhunter.com/trends/meta-hyperscape-capture.md) - [Reinterpreted Immersive Events](https://www.trendhunter.com/trends/wizard-of-oz-360.md) - [Sports Event Virtual-Reality Apps](https://www.trendhunter.com/trends/xtadium.md) - [Immersive Virtual Reality Concerts](https://www.trendhunter.com/trends/immersion-vr.md) - [VR Horror Hotel Experiences](https://www.trendhunter.com/trends/draculas-hotel.md) - [Promotional Metaverse Experiences](https://www.trendhunter.com/trends/escape-the-afterlife.md)