# Social Media Marketing Dating LoveBook Launches Facebook Campaigns to Find You 'The One' By Michael Hines | Published 2015-02-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lovebook References: [trylovebook](http://trylovebook.com/) LoveBook is a new website that aims to harness the power of [Facebook's](https://www.trendhunter.com/trends/interest-navigator) marketing platform to find you a significant other. The idea is brilliantly simple: Why join a dating site when you can launch a [targeted Facebook ad](https://www.trendhunter.com/trends/ads-calender)? For a small fee (a marketing budget) LoveBook's team will create an advertisement about you targeted at people who share similar interests. LoveBook's price point appears to be $15 and it's not known how much of a cut the service takes. Those who have advertised on Facebook know that you have to be specific with your targeting when working with a budget that small. Still, the idea is highly original and could signal a new shift in [online dating](https://www.trendhunter.com/trends/offline-dating-experiences). Why create a new community of people when you can advertise singles in an already established one? ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 17% | Activity: 21% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Romance](https://www.trendhunter.com/romance) ## Key Themes ### What Makes This Trend Stand Out - **Facebook Marketing for Dating:** Using Facebook's marketing platform for dating services can be a disruptive innovation opportunity - **Targeted Advertising for Singles:** Developing targeted advertisements for singles can be an effective way to disrupt the online dating industry. - **Innovative Online Dating Service:** New online dating services using innovative marketing strategies can provide a unique solution to traditional dating platforms. ### Sectors Adopting This - **Online Dating:** Online dating services can leverage targeted advertising using social media platforms to reach potential customers and disrupt traditional dating industries. - **Social Media Marketing:** Marketing agencies can provide new innovative services to clients looking for more effective advertising options for their products and services. - **Advertising and Marketing:** Disruptive startups can create a new niche within the advertising and marketing industry by offering targeted advertising solutions for singles. ## Related on Trend Hunter - [Social Media Dating Profiles](https://www.trendhunter.com/trends/likelike.md) - [Ai-Supported Smart Dating Tools](https://www.trendhunter.com/trends/facebook-dating-2.md) - [Handmade Dating App Ads](https://www.trendhunter.com/trends/get-paired-with-paird.md) - [Rom-Com Dating App Campaigns](https://www.trendhunter.com/trends/tinder-it-starts-with-a-swipe.md) - [Dating-App Holiday Campaigns](https://www.trendhunter.com/trends/bumbles-holiday-campaign.md) - [Playful Gen-Z Dating Campaigns](https://www.trendhunter.com/trends/crush-feelings.md) - [Meme-Based Dating Sites](https://www.trendhunter.com/trends/schmooze.md) - [Online Dating AI Assistants](https://www.trendhunter.com/trends/facebook-dating-assistant.md) - [Limited-Time Dating Sites](https://www.trendhunter.com/trends/eat-cute.md)