# Super Bowl Sleep Ads John Legend & Headspace Launch a New Sleep Campaign With Super Bowl Spot By Grace Mahas | Published 2022-02-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/love-yourself-like-a-legend References: [headspace](https://www.headspace.com/sleepwithjohn) & [headspace](https://www.headspace.com/sleepwithjohn)  Headspace is inviting fans to "sleep with John Legend." The [mindfulness and meditation brand](https://www.trendhunter.com/trends/mindfulness-initiative) recently joined forces with the Grammy-award winning singer, songwriter, and producer to launch the 'Love Yourself Like A Legend' campaign. Just ahead of Valentine's Day, Headspace released its first Big Game commercial encouraging people to focus on self-love with new tools and resources both within and outside of the Headspace app. As part of its existing library of [sleep tools](https://www.trendhunter.com/trends/sleep-aid-app), Headspace is now offering two new self-care tools featuring John Legend under the Sleep tab -- a brand new Headspace sleepcast, narrated by John Legend and an eight-hour sleep playlist curated by the “King of Valentine’s Day” himself. "For so many, we give so much love to those around us, that we forget to dedicate a little TLC to ourselves,” said John Legend. “I'm excited to partner with Headspace to remind the world to give ourselves some much needed love, starting with a great night’s sleep with my new Headspace sleepcast and sleep playlist." Image Credit: Headspace ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 25% | Activity: 70% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What Makes This Trend Stand Out - **Self-love Mindfulness Campaigns:** Brands can partner with celebrities and leverage the concept of self-love to create impactful mindfulness campaigns that resonate with consumers. - **Celebrity-narrated Sleep Tools:** Brands can collaborate with influential personalities, musicians or actors to create engaging sleep tools and enhance their brand awareness in the wellness market. - **Valentine’s Day-inspired Marketing:** Brands can use Valentine’s Day as an opportunity to promote their products and services, create special offers and collaborations to engage with their audience and increase their sales. ### Sectors Adopting This - **Mental Wellness:** Mental wellness brands and apps like Headspace can leverage the concept of self-love and collaborate with celebrities to create impactful campaigns that resonate with consumers. - **Music Streaming:** Music streaming platforms like Spotify and Apple Music can collaborate with musicians to create sleep playlists and innovative sleep experiences, enhancing their competitive advantage in the market. - **Marketing and Advertising:** Marketing and advertising agencies can use Valentine's Day as an opportunity to help companies create campaigns that connect with their audience and increase brand awareness and engagement. ## Related on Trend Hunter - [Sleep-Enhancing Earbud Apps](https://www.trendhunter.com/trends/calm-ozlo.md) - [Mindful Sleep-Aid App Content](https://www.trendhunter.com/trends/spotify-and-calm.md) - [Mindful Soundscape Albums](https://www.trendhunter.com/trends/endel.md) - [Sleep-Focused Travel Campaigns](https://www.trendhunter.com/trends/in-search-of-sleep.md) - [In-Room Wellness Experiences](https://www.trendhunter.com/trends/hilton-and-calm.md) - [Sleep-Promoting Bundles](https://www.trendhunter.com/trends/sweet-dreams-bundle.md) - [Sleep Hygiene Series](https://www.trendhunter.com/trends/sleep-training-for-grownups.md) - [Advanced Sleep Aid Apps](https://www.trendhunter.com/trends/sleep-aid-app.md) - [Meditative Sleep Apps](https://www.trendhunter.com/trends/calmalma.md)