# Clutching Cancer Campaigns The Love Yourself First Ads Get Touchy-Feely to Promote Awareness By Summer Luu | Published 2011-01-17 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/love-yourself-first References: [adweek.blogs](http://adweek.blogs.com/adfreak/2011/01/please-grab-your-junk-and-check-for-cancer.html) & [selfchec.org](http://selfchec.org/main/?page_id=3219) Promoting self-awareness for early detections of [breast or testicular cancer](https://www.trendhunter.com/trends/know-your-lemons), non-profit organization Self Chec pushes out a [tongue-and-cheek campaign](https://www.trendhunter.com/trends/a-finger-for-hope) in the Love Yourself First Ads. As depicted in these prints, the advertising campaign encourages the act of grabbing your junk in these self-checking images to keep healthy and prevent cancer. Hopefully the posters' provocative pictures from the Love Yourself First Ads will [raise this much needed awareness](https://www.trendhunter.com/trends/change-the-course). **Implications** - Self Chec created the campaign with the hope that it would affect millions of people. The company is hoping that when people see the posters they will go home and check for lumps. The campaign features a slogan that reads, "love yourself first." ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 96% | Activity: 93% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Key Themes Behind This Trend - **Self-check Awareness:** The Love Yourself First Ads are part of a tongue-and-cheek self-checking campaign encouraging early detection of breast or testicular cancer. - **Provocative Imagery:** The Love Yourself First Ads use provocative imagery to grab the viewer's attention and raise awareness for cancer prevention and self-checking. - **Humor in Health Awareness:** The Love Yourself First Ads utilize humor in promoting self-awareness for cancer prevention, demonstrating potential for similar campaigns to raise health awareness in a lighthearted manner. ### Where This Applies - **Healthcare:** The Love Yourself First Ads demonstrate a potential opportunity for healthcare providers to promote self-checking and early detection of cancer through provocative and attention-grabbing campaigns. - **Non-profit:** Self Chec's Love Yourself First Ads campaign serves as an example of how non-profit organizations can utilize innovative and humorous campaigns to raise awareness and encourage prevention in a serious topic. - **Advertising:** The Love Yourself First Ads campaign showcases how advertising can be used to promote health awareness with provocative imagery, opening up opportunities for similar campaigns in the industry. ## Related on Trend Hunter - [Lung Cancer-Awareness Campaigns](https://www.trendhunter.com/trends/marie-keating.md) - [Health Awareness Undergarments](https://www.trendhunter.com/trends/underaware.md) - [Cancer-Symptom Detecting Bras](https://www.trendhunter.com/trends/stage-zero.md) - [Testicular Cancer Awareness Campaigns](https://www.trendhunter.com/trends/kp-nuts-campaign.md) - [Pancake-Centric Health Campaigns](https://www.trendhunter.com/trends/pancakes-against-breast-cancer.md) - [Biologically Shaped Musical Gadgets](https://www.trendhunter.com/trends/balls-in-concert.md) - [Multi-Level Cancer Awareness Campaigns](https://www.trendhunter.com/trends/united-breast-cancer-foundations.md) - [Edible PSA Cookies](https://www.trendhunter.com/trends/diagnosticookies.md) - [Heartfelt Men's Health Campaigns](https://www.trendhunter.com/trends/movember-2.md)