# Skincare-Inspired Haircare Dove's Love Your Hair Collection Supports Six Different Hair Profiles By Laura McQuarrie | Published 2023-03-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/love-your-hair-collection References: [prnewswire](https://www.prnewswire.com/news-releases/dove-launches-love-your-hair-collection-to-empower-women-to-love--embrace-their-hair--however-they-choose-to-wear-it-301784653.html) The Love Your Hair Collection by [Dove](https://www.trendhunter.com/trends/love-your-silver) was specifically created to cater to the needs of six unique hair types and help people with short, curly, wavy, long, [silver or color-treated hair](https://www.trendhunter.com/trends/silverist-haircare) nourish their hair (and scalp) with [skincare-inspired ingredients](https://www.trendhunter.com/trends/reverie-haircare). Dove has played a pivotal role in promoting hair positivity and encouraging people to celebrate their natural hair texture. Through its campaigns and products, the brand has helped to break down unrealistic beauty standards and promote inclusivity, diversity and self-love. "As women are too often encouraged to change their hair to fit societal standards, our goal with the Love Your Hair collection was to launch a range of expert products that enable every woman to 'celebrate the hair that makes you, you,'" says Global Vice President, Dove Hair, Bérengère Loubatier. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 79% | Activity: 89% | Freshness: 15% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What Makes This Trend Stand Out - **Skincare-inspired Haircare:** Dove's Love Your Hair Collection shows an opportunity for personal care brands to use skincare ingredients for haircare products. - **Hair Positivity:** Dove's Love Your Hair Collection highlights a trend towards promoting and celebrating natural hair types. - **Personalized Haircare:** Dove's Love Your Hair Collection addresses the need for haircare products that cater to specific hair types and profiles. ### Sectors Adopting This - **Personal Care:** The personal care industry can benefit from including skincare ingredients in their haircare products. - **Beauty:** The beauty industry can continue to promote and support hair positivity and inclusivity in advertising and products. - **Technology:** The technology industry can explore how personalized haircare products, such as those in Dove's Love Your Hair Collection, can be created using AI and machine learning. ## Related on Trend Hunter - [Grey Hair-Embracing Care Products](https://www.trendhunter.com/trends/love-your-silver.md) - [AI-Supported Scalp Haircare](https://www.trendhunter.com/trends/dove-scalp-hair-therapy.md) - [Sensorial Tailored Haircare](https://www.trendhunter.com/trends/head-shoulders-upgraded-collections.md) - [Breakthrough Hair Strengthening Lines](https://www.trendhunter.com/trends/dove-intensive-repair-collection.md) - [Hair Diversity Campaigns](https://www.trendhunter.com/trends/crown-campaign.md) - [Inclusive Hair-Styling Campaigns](https://www.trendhunter.com/trends/myhairamimodo.md) - [Body Skincare Lines](https://www.trendhunter.com/trends/dove-crme-serum-collection.md) - [Textured Hair-Focused Product Lines](https://www.trendhunter.com/trends/love-my-natural-hair.md) - [Textured Hair Product Lines](https://www.trendhunter.com/trends/textureid-collection.md)