# Period-Poverty Awareness Campaigns The Love You by Shoppers Drug Mart Program Supports Women By Grace Mahas | Published 2020-08-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/love-you References: [www1.shoppersdrugmart](https://www1.shoppersdrugmart.ca/en/love-you/periodpoverty?ShortURL=periodpoverty) According to a recent study, almost 20% of Canadian women have to make the choice between whether to buy an essential grocery item or period products. In addition, a recent poll commissioned by the LOVE YOU by the [Shoppers Drug Mart™](https://www.trendhunter.com/trends/vagentines-day) program found that 14% of Canadian women have been forced to use unhygienic alternatives to period products like socks, rags, or old t-shirts. In an effort to combat this sad reality, the Love You by [Shoppers Drug Mart Program](https://www.trendhunter.com/trends/purse-project) is fighting "period poverty" by raising awareness while inspiring action. The program encourages Canadians to donate period products or make a donation and to kick off the event, U by Kotex will be donating up to 50,000 boxes of period products to [Food Banks](https://www.trendhunter.com/trends/never-miss-a-lunch) Canada. Image Credit: Shutterstock ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 15% | Activity: 41% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What Makes This Trend Stand Out - **Period Poverty:** Disruptive innovation opportunity: Develop affordable and sustainable period products to combat period poverty. - **Awareness Campaigns:** Disruptive innovation opportunity: Create digital platforms or apps to raise awareness and engage communities in addressing period poverty. - **Collaborative Initiatives:** Disruptive innovation opportunity: Establish partnerships between businesses, non-profits, and government organizations to collectively address period poverty. ### Sectors Adopting This - **Feminine Hygiene Products:** Disruptive innovation opportunity: Develop innovative, eco-friendly, and affordable period product solutions to tackle period poverty. - **Digital Marketing:** Disruptive innovation opportunity: Utilize digital platforms and targeted marketing strategies to amplify period poverty awareness campaigns and drive action. - **Non-profit and Social Service Organizations:** Disruptive innovation opportunity: Leverage technology and data-driven approaches to efficiently distribute period products and support women affected by period poverty. ## Related on Trend Hunter - [Menstrual Health Day Initiatives](https://www.trendhunter.com/trends/menstrual-health-day.md) - [Menstrual Product Programs](https://www.trendhunter.com/trends/shippensburg-university.md) - [Charitable Hygiene Supply Initiatives](https://www.trendhunter.com/trends/purse-project.md) - [Period Sex Campaigns](https://www.trendhunter.com/trends/lets-have-period-sex.md) - [Gen Z Period Campaigns](https://www.trendhunter.com/trends/kt-by-knix-and-period.md) - [Period Poverty Non-Profits](https://www.trendhunter.com/trends/period-1.md) - [Period Poverty Scholarship Programs](https://www.trendhunter.com/trends/change-the-cycle.md) - [Period Care Campaigns](https://www.trendhunter.com/trends/honey-pot.md) - [Period Product-Finding Platforms](https://www.trendhunter.com/trends/womens-health-apps.md)