# Feminine Hygiene Collections Love Wellness' Products Help Women #TakeCareDownThere By Laura McQuarrie | Published 2016-10-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/love-wellness References: [lovewellness.co](https://lovewellness.co/) [Love Wellness](https://www.trendhunter.com/trends/daily-love-multivitamin) is a brand that makes a variety of all-natural products for feminine wellness, health and hygiene, all of which are specifically aimed at helping women #TakeCareDownThere. Some of the unique feminine hygiene products by Love Wellness include 'The Killer,' or [boric acid suppositories](https://www.trendhunter.com/trends/boric-acid-suppository), '[Good Girl Probiotics](https://www.trendhunter.com/trends/womens-complete-probiotic),' the pH-balanced 'Do It All Wipes,' as well as a 'Blue Tea' drink supplement that's made with blue-green algae. The assortment of products made and carried by Love Wellness include vitamins, wipes and cleansers that are meant to be used as part of a four-step process to Erase Infections, Cleanse, Maintain and Get Intimate. On each product page on Love Wellness' website, consumers are prompted to "Take the next step" and try each item in sequence. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 7% | Activity: 55% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **All-natural Feminine Products:** Disruptive innovation opportunity: Develop a line of all-natural feminine hygiene products that prioritize women's health and wellness. - **Boric Acid Suppositories:** Disruptive innovation opportunity: Create boric acid suppositories as a natural alternative to traditional feminine hygiene products. - **Ph-balanced Wipes:** Disruptive innovation opportunity: Design pH-balanced wipes that promote feminine hygiene and maintain a healthy vaginal pH. ### Who This Affects Most - **Feminine Care:** Disruptive innovation opportunity: Revolutionize the feminine care industry with innovative products that address women's specific health and hygiene needs. - **Natural Health Products:** Disruptive innovation opportunity: Tap into the growing market demand for natural health products by creating all-natural feminine hygiene essentials. - **Nutritional Supplements:** Disruptive innovation opportunity: Develop nutritional supplements, like the 'Blue Tea' drink made with blue-green algae, that support feminine well-being. ## Related on Trend Hunter - [Vulva Health Capsules](https://www.trendhunter.com/trends/diva.md) - [Skin-Caring Intimate Products](https://www.trendhunter.com/trends/hey-sweet-cheeks.md) - [pH-Balanced Feminine Care Lines](https://www.trendhunter.com/trends/summers-eve.md) - [TCH Personal Care Brands](https://www.trendhunter.com/trends/antevorta.md) - [High-Quality Feminine Health Solutions](https://www.trendhunter.com/trends/phd-feminine-health-products.md) - [Vaginal Health Supplements](https://www.trendhunter.com/trends/vaginal-probiotic1.md) - [Balancing Intimate Serums](https://www.trendhunter.com/trends/intimate-serum.md) - [Intimate Wellness Brand Launches](https://www.trendhunter.com/trends/niches-nooks.md) - [Inclusive Intimate Skincare](https://www.trendhunter.com/trends/beauty-below.md)