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# Self-Sketching Posters
Povilas Gavorka Illustrates his Play by Showcasing a Man Sketching Himself

By Simal Yilmaz | Published 2013-03-11 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/love-vilnius-lithuania
References: [adsoftheworld](http://adsoftheworld.com/media/outdoor/no_theatre_the_sketch) & [powiliux.cgsociety.org](http://powiliux.cgsociety.org/gallery/)

Working in collaboration with the advertising agency Love, Illustrator Povilas Gavorka was able to create a striking poster using [sketches](https://www.trendhunter.com/trends/drawingpics) for the play 'Diary of.' It's based on Russian writer Nikolai Gogol's story 'A Madman,' and is about a character who builds himself in his pursuit of trying to answer profound questions in life.

Gavorka illustrated a half-drawn man in the process of sketching himself. The artwork expresses the perfect literal imagery of what the play is about - a man trying to constantly build up who he is. Theater plays need [eye-catching posters](https://www.trendhunter.com/trends/3d-billboards) in order to draw in audiences, because they lack the type of big budget marketing opportunities that big-name movies and TV shows have.

Povilas Gavorka has done a marvelous job of grabbing an audience's attention through this skillful [poster illustration](https://www.trendhunter.com/trends/viewport).

## Trend Insights (Trend Hunter)

- Score: 5.1/10
- Popularity: 78% | Activity: 66% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern)

## Key Themes

### Key Themes Behind This Trend

- **Self-sketching Advertising:** Innovative advertising techniques that incorporate self-sketching can help brands stand out and engage with audiences.
- **Literal Imagery:** Literal imagery is a trend that captures attention by visually representing a concept or theme in a clear and concise way.
- **Eye-catching Posters:** Theater plays are using eye-catching posters that incorporate striking visuals as an effective marketing tool to attract audiences.

### Where This Applies

- **Advertising:** Advertising agencies can implement self-sketching techniques in their campaigns to create memorable and engaging content for their clients.
- **Entertainment:** The entertainment industry can use literal imagery in their marketing campaigns to promote movies, TV shows, and theater plays in a creative and impactful way.
- **Art:** Artists can explore the use of self-sketching as a unique form of self-expression that combines traditional drawing techniques with modern technology.

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