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# Educational Puppet Webisodes
Sesame Street's Elmo is the Star of 'Love to Learn' on YouTube

By Laura McQuarrie | Published 2016-06-21 | Life-Stages
Source: Trend Hunter, https://www.trendhunter.com/trends/love-to-learn
References: [engadget](https://www.engadget.com/2016/06/20/sesame-workshop-elmo-youtube-love-to-learn/) & [youtube](https://www.youtube.com/user/SesameStreet/videos)

A new campaign from Sesame Street called 'Love to Learn' is set to run from now until the end of the year, with Elmo as a friendly guide to topics for kids that will be explored on a monthly basis like animals, music, cooking, kindness and more.

The new [YouTube](https://www.trendhunter.com/trends/learn-with-peppa-tonie) series shares a name with [Hasbro's](https://www.trendhunter.com/trends/home-chef-x-peppa-pig) [LOVE2LEARN Elmo toy](https://www.trendhunter.com/trends/educational-toy-line), which features built-in Bluetooth technology so that parents can personalize a child's learning experience.

Outside of its regular Sesame Street YouTube channel, Sesame Street also recently launched 'Sesame Studios' as a new channel that's dedicated to sharing experimental educational videos. Both of these initiatives are examples of how Sesame Street is embracing social media as a way to share educational content with kids.

## Trend Insights (Trend Hunter)

- Score: 0.6/10
- Popularity: 4% | Activity: 7% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Alpha
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth)

## Key Themes

### Why This Trend Is Growing

- **Personalized Learning:** The LOVE2LEARN Elmo toy with built-in Bluetooth technology showcases the potential for personalized educational experiences.
- **Experimental Education:** 'Sesame Studios' is a new channel that embraces experimental educational videos, demonstrating the trend towards innovative approaches in teaching.
- **Social Media Education:** Sesame Street's use of social media platforms like YouTube highlights the increasing trend of using social media as a medium for sharing educational content.

### Industries Being Reshaped

- **Toy Industry:** The LOVE2LEARN Elmo toy is an innovation opportunity within the toy industry, merging traditional toys with technology for personalized learning experiences.
- **Education Technology:** 'Sesame Studios' represents a disruptive innovation opportunity in the education technology industry, offering a platform for the creation and distribution of experimental educational videos.
- **Media and Entertainment:** The use of social media platforms like YouTube by Sesame Street demonstrates the potential for disruptive innovation in the media and entertainment industry by leveraging digital platforms for educational content.

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