# Half-Hearted Apparel The 'Love' Tee by Alexandr Schwarz is Just in Time for Valentine's Day By Marissa Brassfield | Published 2010-01-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/love-tee-by-alexandr-schwarz References: [behance.net](http://www.behance.net/Gallery/Love-T-shirts--Amazing-Valentines-Day-Gift/395969) & [designbyhumans](http://www.designbyhumans.com/vote/detail/67578) Couples who dress alike are cute to some and vomit-worthy to others; the 'Love' tee by Alexandr Schwarz is a cute design that makes me think of the [retro broken-heart pendants](https://www.trendhunter.com/trends/lilly-loves-lele) worn by best friends or lovers. I'm not sure I'd want to wear [matching shirts on Valentine's Day](https://www.trendhunter.com/trends/amo-denim), but some couples will jump at the opportunity--*coughcoughHeidiandSpencer*. You can vote on the 'Love' tee by Alexandr Schwarz at the Design by Humans link below; if it gets enough votes, it will go into production, hopefully by D-Day... I mean, V-Day. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 27% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Romance](https://www.trendhunter.com/romance) ## Key Themes ### Key Themes Behind This Trend - **Matchy-matchy Apparel:** Opportunity for brands to create clothing for couples who want to dress alike and make a statement. - **Nostalgic Accessories:** Opportunity for jewelry designers to create modern interpretations of retro pieces like broken-heart pendants. - **Crowdsourced Fashion:** Opportunity for fashion brands to use online platforms to gauge interest and create limited edition designs based on popular vote. ### Where This Applies - **Fashion:** There is a demand for clothes that allow couples to coordinate and make a statement. - **Jewelry:** Consumers are looking for modern versions of classic accessories that reflect their personal style. - **E-commerce:** Brands can use online platforms to connect with consumers and create limited edition merchandise based on popularity. ## Related on Trend Hunter - [Bold Valentine’s Streetwear](https://www.trendhunter.com/trends/valentines-day-capsule-collection.md) - [Unconventional Valentine Cards](https://www.trendhunter.com/trends/happy-disingenuous-romance-day-valentine-card.md) - [Romantic Kitschy Lingerie](https://www.trendhunter.com/trends/for-love-and-lemons-1.md) - [Valentine’s Day Loungewear](https://www.trendhunter.com/trends/boys-lie-x-popup-bagels.md) - [Valentine's Day Intimates](https://www.trendhunter.com/trends/love-lemons.md) - [Pastel-Colored Valentine’s Day Footwear](https://www.trendhunter.com/trends/heydude-x-sweethearts-collection.md) - [His-and-Her Underwear](https://www.trendhunter.com/trends/upside-down-heart.md) - [Valentine's-Ready Spring Capsules](https://www.trendhunter.com/trends/uniqlo-5.md) - [Casual Red-Tonal Shoes](https://www.trendhunter.com/trends/adidas-embraces-valentines-day.md)