# Valentine's Day Cake Collections TOUS les JOURS Just Unveiled Its Love, Sweet Love Collection By Katherine Pendrill | Published 2023-02-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/love-sweet-love References: [bakemag](https://www.bakemag.com/articles/15696-tous-les-jours-unveils-special-cakes-for-valentines-day)  TOUS les JOURS is officially ready for [Valentine's Day](https://www.trendhunter.com/trends/krispy-kreme-valentines-day-collection) with the launch of its Love, Sweet Love collection. Available now through Monday, February 14, at more than 70 TOUS les JOURS locations across the U.S., the new collection is the perfect way to celebrate the most romantic day of the year. In total, the new collection features four seasonal cakes. Some of the standouts include the ‘Mint Chocolate Cookies’ Buttercream Cake, which is a six-inch chocolate sponge cake covered in a mint chocolate cookie buttercream frosting, and the [Earl Grey](https://www.trendhunter.com/trends/york-gin-grey-lady) Latte Cloud Cake, which is a six-inch sponge cake covered in a light whipped cream that's been infused with earl grey milk tea. As [TOUS les JOURS'](https://www.trendhunter.com/trends/sweets-for-my-sweetheart) Marketing Manager, Brian Nam, explains, “While there’s always a reason to treat yourself, Valentine’s Day is a time-honored occasion to share the love, and our very special Love, Sweet Love collection is inspired by all things that make our hearts skip a beat.” Image Credit: TOUS les JOURS ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 30% | Activity: 11% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Valentine's Day Cake Collections:** TOUS les JOURS creates a seasonal Love, Sweet Love collection of cakes for Valentine's Day. - **Seasonal Cake Collections:** TOUS les JOURS introduces a limited time collection of cakes for special occasions. - **Flavored Cake Frostings:** TOUS les JOURS experiments with unique flavored frostings such as mint chocolate cookie and earl grey milk tea. ### Where This Applies - **Bakery:** Bakeries can create limited time seasonal cake collections for special occasions to attract customers. - **Food and Beverage Retail:** Limited time seasonal cake collections featuring unique flavors and designs can be a selling point for food and beverage retailers. - **Event Planning:** Event planners can incorporate unique and special seasonal cake collections into their offerings to stand out from competitors. ## Related on Trend Hunter - [Romantic Artisan Dessert Lineups](https://www.trendhunter.com/trends/love-sweet-love-collection.md) - [Romantic Cake Collections](https://www.trendhunter.com/trends/sweets-for-my-sweetheart.md) - [Handmade Romantic Baked Goods](https://www.trendhunter.com/trends/paris-baguettes-valentines-day-treats.md) - [Festive Christmas Cake Collections](https://www.trendhunter.com/trends/holiday-wishes-collection.md) - [Mother's Day Bakery Menus](https://www.trendhunter.com/trends/tous-les-jours-mothers-day-menu.md) - [Strawberry-Themed Bakery Collections](https://www.trendhunter.com/trends/berry-sweet.md) - [Limited-Edition Handcrafted Desserts](https://www.trendhunter.com/trends/valentines-day-treats1.md) - [Decadent Pink-Themed Desserts](https://www.trendhunter.com/trends/2026-valentines-day-lineup.md) - [Seasonal Pistachio Sponge Cakes](https://www.trendhunter.com/trends/berry-pistachio.md)