# Upcycled Bridal Intimates Love Stories Unveils Bridal Briefs Made from Upcycled Wedding Dresses By Kanesa D | Published 2023-03-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/love-stories References: [hypebae](https://hypebae.com/2023/3/love-stories-bridal-lingerie-upcycled-wedding-dresses-details-where-to-buy) & [lovestoriesintimates](https://lovestoriesintimates.com/en/) Lingerie brand Love Stories has collaborated with Amsterdam-based designer Tess van Zalinge to create a unique bridal version of its iconic "[Lola](https://www.trendhunter.com/trends/handbag-scents)" briefs. The 'Lola' briefs are crafted from [upcycled wedding gowns](https://www.trendhunter.com/trends/bridal-resale-program) and veils, fusing old and new concepts in alignment with the iconic wedding phrase. Complete with blue stitching and co-branding on the rear tag, the briefs come with textured floral elements that have a white, tablecloth-style design. “I love to think that our upcycled Lola briefs are keeping wedding heirlooms, memories and craftsmanship in motion,” says [Love Stories’](https://www.trendhunter.com/trends/for-love-and-lemons-1) founder and creative director, Marloes Hoedeman. “It’s been inspiring to work with Tess — who has a conscious awareness of her craft — and celebrate sustainability in lingerie. Whether you wear the briefs for your own wedding night or spoil a friend with a memorable bachelorette gift, the briefs have a modern-vintage feel that’s feminine and beautiful.” Image Credit: Love Stories, [hypebae](https://hypebae.com/2023/3/love-stories-bridal-lingerie-upcycled-wedding-dresses-details-where-to-buy), [lovestoriesintimates](https://lovestoriesintimates.com/en/) ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 75% | Activity: 17% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Upcycling:** Lingerie brands can collaborate with designers to create upcycled versions of their products, tapping into sustainable materials. - **Sustainable Bridal Wear:** Creating sustainable bridal wear with upcycled materials offers a unique approach in the bridal industry and offers new options for environmentally-conscious consumers. - **Combining Old and New:** Combining old wedding gowns and veils with new ideas in lingerie design creates a modern-vintage feel, appealing to customers who value the past and present. ### Industries Being Reshaped - **Lingerie:** Collaborating with designers to incorporate upcycled materials is an innovative approach that appeals to environmentally-conscious consumers. - **Bridal Fashion:** Sustainability is growing in importance in the bridal industry, and using upcycled materials is a unique way to tap into this trend. - **Sustainable Fashion:** Using upcycled materials in fashion is a growing trend that appeals to consumers who value sustainability and unique design ideas. ## Related on Trend Hunter - [Delicate Bridal Lingerie Lines](https://www.trendhunter.com/trends/bridal-lingerie-line.md) - [Curated Summer Bridal Collections](https://www.trendhunter.com/trends/bridal-atelier-collection.md) - [Non-Traditional Wedding Capsules](https://www.trendhunter.com/trends/ssense-bridal-20.md) - [Eco-Minded Bridal Styles](https://www.trendhunter.com/trends/eastman.md) - [Vibrant Lingerie Collections](https://www.trendhunter.com/trends/lorette-springsummer-collection.md) - [Comfort-Focused Bridal Apparel](https://www.trendhunter.com/trends/pearly-mini-dress.md) - [White-Tonal Bridal Swimwear](https://www.trendhunter.com/trends/hunza-g-1.md) - [Inclusive Lace Collections](https://www.trendhunter.com/trends/parade-that-lace.md) - [Eco-Friendly Luxury Dresses](https://www.trendhunter.com/trends/luxury-dresses.md)