# Sophisticated Love Shops Fun Factory by Karim Rashid Puts a Futuristic Spin on Adult Stores By Meghan Young | Published 2015-02-03 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/love-shop References: [fastcodesign](http://www.fastcodesign.com/3041737/deep-inside-karim-rashids-sophisticated-sex-shop) & [karimrashid](http://www.karimrashid.com/) Karim Rashid is known for his radical interior designs and he has recently brought his futuristic style to the traditional love shop. Giving it a sophisticated overhaul, Fun Factory is a love shop that is full of curves, which complements the idea of a woman's body beautifully. Rashid states, "Our physical built environments are often opposed to us, in contradiction of nature's fluidity. I wanted to do the opposite, to communicate sex and sensuality throughout the space." Creating a space that is more of an experience than a storefront, Rashid helps brick-and-motars compete with more affordable online retailers. These alternatives also cut through the awkwardness of purchasing sex toys and other intimate paraphernalia. By taking on a more mature look, this love shop makes this in-store shopping experiences more comfortable. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 83% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What's Driving This Trend - **Futuristic Love Shops:** Designing love shops in a futuristic style enhances the in-store experience and attracts customers looking for a unique and sophisticated shopping atmosphere. - **Curvaceous Interior Design:** Incorporating curves into the interior design of love shops creates a more visually appealing and aesthetically pleasing environment that complements the sensuality of the products. - **Enhanced In-store Experiences:** Transforming love shops into immersive and experiential spaces helps brick-and-mortar stores compete with online retailers by offering customers a more engaging and comfortable shopping experience. ### Who This Affects Most - **Retail:** The retail industry can explore futuristic and curvaceous interior designs to attract customers and differentiate themselves from online competitors. - **Adult Products:** The adult products industry can capitalize on the trend of enhanced in-store experiences to create more comfortable and enjoyable shopping environments for customers. - **Interior Design:** The interior design industry can embrace the concept of curvaceous design and futuristic aesthetics to cater to the evolving needs of love shops and create visually stunning spaces. ## Related on Trend Hunter - [Tech-Driven Sexual Wellness](https://www.trendhunter.com/trends/sex-toys-intimacy-shop.md) - [Boutique Grocery Makeovers](https://www.trendhunter.com/trends/womens-clothing-boutique.md) - [Futuristic Phone Accessories Stores](https://www.trendhunter.com/trends/phone-accessories-store.md) - [Sexuality-Exploring Artful Exhibitions](https://www.trendhunter.com/trends/rude-arts-club.md) - [Futuristic Retail Kinetic Displays](https://www.trendhunter.com/trends/retail-kinetic-display.md) - [Fashionable Sexual Wellness Toys](https://www.trendhunter.com/trends/lelo-diesel.md) - [Curated Intimate Retail Experiences](https://www.trendhunter.com/trends/alaa-flagship-store.md) - [Anniversary-Celebrating Pop-Up Stores](https://www.trendhunter.com/trends/bodyscape-installation.md) - [Luxe Lingerie Shopping Services](https://www.trendhunter.com/trends/coco-de-mer-2.md)