# Japanese Heart-Shaped Pizzas Domino's Pizza Has Debuted the Love'roni in Japan for Valentine's Day By Colin Smith | Published 2022-02-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/love-roni References: [brandeating](https://www.brandeating.com/2022/02/dominos-japan-serves-up-new-heart-shaped-pizza-with-heart-shaped-pepperoni.html) & [dominos.jp](https://www.dominos.jp/en/?a)  [Domino's Pizza](https://www.trendhunter.com/trends/pizza-dog) has debuted a new limited-time promotional pizza named the 'Love'roni' at its Japan store locations. While many fast-food pizza restaurants have created [heart-shaped pizzas for the romantic holiday](https://www.trendhunter.com/trends/the-shape-of-my-heartshaped-pizza), Domino's Pizza went one step further and created heart-shaped pepperoni slices as well. This means that the Love'roni is a heart-shaped pepperoni pizza right down to its toppings. As for the pizza itself, the crust, cheese, and pepperoni are identical to the brand's regular pepperoni pizzas, aside from the shape. The Love'roni costs approximately $16 USD for a small for online orders, though the fast-food chain is hosting a promotion in Japan right now where customers can get half off their order in-stores, which makes this love-themed pizza cost only $8. The Love'roni is a great deal for those who want to celebrate [Valentine's Day](https://www.trendhunter.com/trends/lou-malnatis-pizzeria) in a fun way, even on a budget. Image Credit: Domino's Pizza ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 4% | Activity: 26% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Heart-shaped Foods:** Opportunity to create new heart-shaped food items for romantic holidays and events in the food industry. - **Holiday-themed Promotions:** Innovative and creative holiday-themed marketing promotions can be used to increase brand awareness for fast food chains. - **Online Promotions:** Opportunities to increase online orders by offering special promotions and discounts for online orders in the fast food industry. ### Where This Applies - **Food and Beverage:** Opportunities to introduce innovative and creative food ideas for holidays and special events in the food and beverage industry. - **Marketing and Advertising:** Opportunities for creative marketing and advertising campaigns in the fast food industry to increase brand awareness and online orders. - **E-commerce:** Opportunities to increase online orders and customer engagement through innovative e-commerce promotions and marketing strategies in the fast food industry. ## Related on Trend Hunter - [Love-Themed Pizza Promotions](https://www.trendhunter.com/trends/papa-ginos-pizza.md) - [Heart-Shaped Frozen Pizzas](https://www.trendhunter.com/trends/digiorno-heartichoke-pizza.md) - [Romantic Pizzeria Menu Items](https://www.trendhunter.com/trends/papa-johns-heartshaped-pizza.md) - [Heart-Shaped Pepperoni Kits](https://www.trendhunter.com/trends/hearttoheart-kits.md) - [Romantic Pull-Apart Desserts](https://www.trendhunter.com/trends/valentines-twists.md) - [Celebratory Cherry Blossom Pizzas](https://www.trendhunter.com/trends/sakura-pizza.md) - [Romantic Pizzeria Menus](https://www.trendhunter.com/trends/mountain-mikes-pizza-valentines-day-menu.md) - [Heart-Shaped Cheesy Breads](https://www.trendhunter.com/trends/heartshaped-3cheeser-howie-bread.md) - [Charitable Heart-Shaped Pizzas](https://www.trendhunter.com/trends/new-heartshaped-pizza.md)