# Heart-Shaped Pasta Barilla Celebrates Love with New Limited-Edition Barilla "Love" Pasta By Grace Mahas | Published 2023-01-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/love-pasta References: [prnewswire](https://www.prnewswire.com/news-releases/barilla-celebrates-the-season-of-love-with-new-limited-edition-barilla-love-pasta-301723782.html?tc=eml_cleartime)  In celebration of the season of love, beloved pasta brand [Barilla](https://www.trendhunter.com/trends/barilla-snowfall-pasta) recently launched a limited-edition [heart-shaped pasta cut](https://www.trendhunter.com/trends/limitededition-pasta-shape) dubbed Barilla [Love](https://www.trendhunter.com/trends/barilla-love). Fans across the country can celebrate the holiday with this shape, making a home-cooked meal that conveys a sign of love. The Barilla Love pasta pays homage to one of Barilla's 35 beloved and iconic pasta cuts – Mezzi Rigatoni – which offers ridges to improve sauce retention. The pasta uses the brand's iconic Blue Box recipe and boasts the best ingredients and cooks to perfect al-dente taste and texture every time. To get your hands on a 12 oz box of Barilla Love, Barilla is asking fans to fill out a submission form with their contact information and share how Barilla brings them closer to their loved ones. Winners will be chosen at random to receive Barilla Love as part of a Barilla Love Pasta Kit, and one lucky fan will win a getaway of their dreams to Italy with a loved one. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 35% | Activity: 70% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Key Themes Behind This Trend - **Seasonal Pasta:** Pasta brands can create limited-edition shapes to match seasonal events to target specific consumer groups. - **Personalized Marketing:** Brands can leverage personalization to create emotional connections with consumers. - **Contests and Giveaways:** Running contests and giveaways can increase consumer engagement and brand loyalty. ### Where This Applies - **Food and Beverage:** Food and beverage companies can create seasonal products and personalized marketing campaigns to engage with consumers. - **Retail:** Retailers can leverage limited-edition products and contests/giveaways to drive consumer engagement and promote sales. - **Tourism and Travel:** Tourism and travel companies can offer vacations as giveaways to promote brand awareness and engagement. ## Related on Trend Hunter - [Limited-Edition Heart-Shaped Pasta Lines](https://www.trendhunter.com/trends/heartshaped-pasta.md) - [Festive Limited-Edition Pastas](https://www.trendhunter.com/trends/barilla-snowfall-pasta.md) - [Pasta-Themed Jewelry](https://www.trendhunter.com/trends/barilla-love.md) - [Heart-Shaped Valentine's Day Pastas](https://www.trendhunter.com/trends/ricotta-cuoricini-ravioli.md) - [Heart-Shaped Pepperoni Kits](https://www.trendhunter.com/trends/hearttoheart-kits.md) - [Micro-Engraved Premium Pastas](https://www.trendhunter.com/trends/barilla-al-bronzo.md) - [Romantic Pizzeria Menu Items](https://www.trendhunter.com/trends/papa-johns-heartshaped-pizza.md) - [Heart-Shaped Frozen Pizzas](https://www.trendhunter.com/trends/digiorno-heartichoke-pizza.md) - [Love-Themed Pizza Promotions](https://www.trendhunter.com/trends/papa-ginos-pizza.md)