# Posh Ponytail-Specific Editorials The Love No. 12 Get Happy Photoshoot is Upbeat and Tress-Minded By Jordy E | Published 2014-07-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/love-no-12 References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2014/07/get-happy-jean-campbell-niki-trefilova-by-david-sims-for-love-no12-fw-1415-editorial.html) & [thelovemagazine](http://www.thelovemagazine.co.uk/) The Love No. 12 Get Happy photoshoot provides a literally smiling look at models Jean Campbell and Niki Trefilova. As an ode to the title of the production, photographer David Sims captured the women grinning before the camera, imbuing the production with a markedly upbeat motif for the Fall/Winter 2014/2015 season. Stylist Phoebe Arnold mixed the cheerful set of Get Happy with [modern athletic looks](https://www.trendhunter.com/trends/puma-x-madhappy). Both Campbell and Trefilova wore space-inspired tights, multi-colored running shoes and tie-dye t-shirts, pieces that are all well-suited to the gym. [High ponytails](https://www.trendhunter.com/trends/main-character-hair) furthered the sporty appeal. Make up artist Lucia Pieroni matched the playful nature of this Love magazine production with [wide winged eyeliner](https://www.trendhunter.com/trends/pillow-talk-beauty-soulmates), heavy blush, full red lipstick and dark lip liner. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 36% | Activity: 15% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What Makes This Trend Stand Out - **Posh Ponytails:** Opportunity for beauty companies to create innovative hair products and accessories to enhance and style posh ponytails. - **Upbeat Motif:** Opportunity for fashion brands to infuse their collections with a lively and positive aesthetic, incorporating vibrant and bold colors. - **Athleisure Beauty:** Opportunity for cosmetic companies to develop makeup products specifically designed for active lifestyles, with long-lasting formulas and sweat-resistant properties. ### Sectors Adopting This - **Fashion:** Opportunity for fashion retailers to create sporty and trendy clothing pieces that can be worn both in the gym and as everyday streetwear. - **Beauty:** Opportunity for beauty salons to offer specialized services for creating posh ponytails and unique hair styles. - **Photography:** Opportunity for photographers to explore more upbeat and joyful themes in their photoshoots, capturing the essence of positivity and happiness. ## Related on Trend Hunter - [Playfully Nostalgic Pink Apparel](https://www.trendhunter.com/trends/juicy-couture-x-madhappy.md) - [Multipurpose Beauty Booster Campaigns](https://www.trendhunter.com/trends/the-manytrick-pony.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Expressive Haircare Campaigns](https://www.trendhunter.com/trends/play-in-color.md) - [Athlete Hair Campaigns](https://www.trendhunter.com/trends/athlete-hair-campaigns-schwarzkopf-professionals-up-your-hair-game-celebrat.md) - [Textural Lifestyle Nostalgic Footwear](https://www.trendhunter.com/trends/pony-hair.md) - [Meme-Inspired Holiday Lines](https://www.trendhunter.com/trends/matrix-x-little-miss-holiday.md) - [Volumizing Hair Care Campaigns](https://www.trendhunter.com/trends/get-hy-with-nexxus.md) - [Glitz-Inspired Haircare Campaigns](https://www.trendhunter.com/trends/give-gloss-campaign.md)