# Romantically Wet Fashion Ads The Latest Love Moschino Campaign Stars Alejandra Pietro By Meghan Young | Published 2016-03-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/love-moschino References: [fashiongonerogue](http://www.fashiongonerogue.com/love-moschino-spring-2016-campaign/) It's hard not to love the Love Moschino Spring 2016 ad campaign -- after all, sex sells. Yet this idea of romance is much more playful even if the model's svelte bodies are sexily on display through wet tees or none at all. Starring model Alejandra Alonso and male model Pietro Boselli, the chemistry is undeniable -- especially when it comes to the looks themselves. The Love Moschino Spring 2016 ad campaign was shot in studio by photographer Giampaolo Sgura. The Italian brand may be looking forward to the upcoming season, but in as positive a way as possible. By keeping it lightheart, the Love Moschino Spring 2016 ad campaign shows the world that fashion doesn't have to be taken too seriously and that you just have to roll with the punches. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 93% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Playful Ad Campaigns:** Disruptive innovation opportunity for advertisers to deviate from traditional advertising and create fun, light-hearted ad campaigns. - **Wet Fashion:** Disruptive innovation opportunity for fashion designers to incorporate water into their designs, creating unique and sexy clothing options. - **Chemistry-driven Marketing:** Disruptive innovation opportunity for marketers to create campaigns that showcase the chemistry between models, creating a more compelling and captivating product message. ### Sectors Adopting This - **Fashion:** The fashion industry can disrupt traditional clothing designs and incorporate more playful and sexy options inspired by wet fashion. - **Advertising:** Ad agencies can disrupt traditional advertising by creating more playful and light-hearted ad campaigns that capture the audience's attention in a new way. - **Photography:** Photography studios can disrupt traditional photoshoots by incorporating water and experimenting with chemistry-driven shoots that capture more playful and captivating images. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Luxury Valentine’s Day Campaigns](https://www.trendhunter.com/trends/together-valentines-day.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Comfort-Focused Footwear Ads](https://www.trendhunter.com/trends/aldo-spring-2024-campaign.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Quirky Luxury Collabs](https://www.trendhunter.com/trends/moschino-x-milano-handbag.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md)