# Romantic Candy Mixes Skittles' New 'Love Mix' Helps Consumers Celebrate Valentine's Day By Katherine Pendrill | Published 2018-01-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/love-mix References: [delish](http://www.delish.com/food-news/news/a57542/skittles-love-mix/) & [teenvogue](https://www.teenvogue.com/story/skittles-valentines-day-flavor) With Valentine's Day just one month away, [Skittles](https://www.trendhunter.com/trends/skittles-desserts) is gearing up for the international day of romance with its new '[Love Mix](https://www.trendhunter.com/trends/sunkissed-x-love-hearts).' Featuring a romantic color scheme and five delicious new flavors, the mix is a sweet way to celebrate February 14th. Skittles' new Love Mix is a limited-edition mix available for the Valentine's Day season. The mix consists of red, white, and pink-colored candies for a festive alternative to the usual rainbow colors. Beyond the colorful new exterior, the candies also boast creative new flavors, including Watermelon, Cherry, White Grape, Yumberry, and Strawberry. Officially available at [Target](https://www.trendhunter.com/trends/american-licorice-company-valentines-day) stores, Skittles' new Love Mix is an inexpensive and tasty Valentine's Day alternative to a box of gourmet chocolate. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 66% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Valentine's Day-themed Candy Mixes:** Brands can capitalize on the holiday season and offer limited-edition candy mixes with festive colors and new flavors. - **Festive Packaging for Seasonal Products:** Brands can design unique packaging for seasonal products to make them stand out and increase sales. - **Innovative Flavor Combinations for Candies:** There is an opportunity for brands to experiment with new flavor combinations and offer unique and creative candy products. ### Sectors Adopting This - **Confectionery Industry:** The confectionery industry can capitalize on seasonal events and offer limited-edition products to increase sales and attract new customers. - **Retail Industry:** Retailers can develop customized and unique packaging for seasonal products to engage with customers and drive sales. - **Food and Beverage Industry:** The food and beverage industry can experiment with unique flavor combinations and develop innovative products to differentiate themselves from competitors. ## Related on Trend Hunter - [Valentine’s Day-Themed Candy Boxes](https://www.trendhunter.com/trends/love-letters-a-candy-tasting-collection.md) - [Romantic Specialty Candy Gifts](https://www.trendhunter.com/trends/chocolove-valentines-day.md) - [Romantically Themed Candy Lines](https://www.trendhunter.com/trends/american-licorice-company-valentines-day.md) - [Romantic Soft Candy Treats](https://www.trendhunter.com/trends/squashies-love-hearts.md) - [Romantic Candy Brand Cosmetics](https://www.trendhunter.com/trends/sunkissed-x-love-hearts.md) - [Shareable Low-Sugar Candies](https://www.trendhunter.com/trends/smartsweets-strawberry-hearts.md) - [Expansive Valentine's Treat Ranges](https://www.trendhunter.com/trends/mars-valentines-day.md) - [Valentine's Truffle Chocolates](https://www.trendhunter.com/trends/valentines-truffle.md) - [Textural Romantic Candy Ranges](https://www.trendhunter.com/trends/bebeto-valentines-day.md)