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# Handstand-Attempting Editorials
The LOVE Magazine Spring-Summer 2014 Photoshoot Stars Kate Upton

By Meghan Young | Published 2014-02-07 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/love-magazine-springsummer-2014
References: [fashiongonerogue](http://www.fashiongonerogue.com/kate-upton-attempts-handstand-loves-ss-issue/) & [thelovemagazine](http://thelovemagazine.co.uk/)

The LOVE Magazine Spring-Summer 2014 editorial is sweet and playful. As though channeling her inner kid, model Kate Upton is captured trying to complete a handstand. Yet instead of going for gold, she simply does an adorable upside-down side stretch that is still incredibly sexy.

Promoting her upcoming film, 'The Other Woman,' which is set to hit theaters later this week, the blonde bombshell was shot by photographer Nigel Shafran. The LOVE Magazine Spring-Summer 2014 editorial was captured in studio against a plain white backdrop, the simplicity of which complements her basic grey What Goes Around Comes Around sweatshirt perfectly.

Accessorized with a braided leather bracelet and barely any makeup, her [girl-next-door persona](https://www.trendhunter.com/trends/how-lovely-to-be-a-woman) is heightened in the LOVE Magazine Spring-Summer 2014 editorial. The set was designed by Jesse Kaufman of Frank Reps.

## Trend Insights (Trend Hunter)

- Score: 2.2/10
- Popularity: 18% | Activity: 39% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Why This Trend Is Growing

- **Playful Editorials:** Disruptive Innovation Opportunity: Brands can explore more playful and light-hearted editorial concepts, creating content that engages and entertains.
- **Minimalistic Backgrounds:** Disruptive Innovation Opportunity: Photographers can experiment with simple and plain backdrops, allowing the focus to be on the subject and their attire.
- **Natural and Barefaced Makeup:** Disruptive Innovation Opportunity: Beauty brands can embrace the trend of minimal makeup looks that enhance the natural features of individuals.

### Industries Being Reshaped

- **Fashion Photography:** Disruptive Innovation Opportunity: Fashion photographers can adopt a more playful and creative approach to their editorial shoots, capturing unique moments.
- **Fashion Retail:** Disruptive Innovation Opportunity: Fashion retailers can showcase their products in photoshoots featuring minimalistic backgrounds, emphasizing the clothing and accessories.
- **Beauty and Cosmetics:** Disruptive Innovation Opportunity: Beauty and cosmetics brands can promote natural beauty and minimal makeup looks, encouraging self-confidence and embracing authenticity.

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