# Haute Grunge Shoots The Love Magazine Spring 2012 Collection Combines Style with Street By Rebecca Byers | Published 2012-03-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/love-magazine-spring-20121 References: [xaxor](http://xaxor.com/fashion-/39804-love-magazine-springsummer-2012-prada-archive-by-willy-vanderperre.html) & [stylisfaction.blogspot](http://stylisfaction.blogspot.com/2012/02/editorial-prada-archive-by-willy.html) Natasha Poly and Amber Valletta are among several other supermodels in a film noir-inspired editorial in the Love Magazine Spring 2012 issue. The editorial, titled 'Prada Archive,' was styled by Olivier Rizzo and features Elise Crombez, Karen Elson and Guinevere Van Seenus in addition to Natasha and Amber. The shoot showcases the makeup artistry of Aaron de Mey, who favored the signature [femme fatale beauty look](https://www.trendhunter.com/trends/songs-of-siren) of voluminous curls, smokey eyes and dark red lips. Prada Archive was shot by photographer Willy Vanderperre for Love. The Love Magazine Spring 2012 issue features veteran model Linda Evangelista in the issue titled 'After Taste' with an art deco theme. The After Taste issue will also feature Lindsay Lohan, Azealia Banks and a [star-studded editorial](https://www.trendhunter.com/trends/winter-2025-campaign) by Mario Testino called '30 Years of Optimism.' ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 80% | Activity: 66% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Film Noir-inspired Editorials:** Create editorial shoots that draw inspiration from the dark and mysterious aesthetic of film noir, bringing a fresh and edgy vibe to fashion magazines. - **Signature Femme Fatale Beauty Look:** Embrace the iconic femme fatale makeup style, characterized by voluminous curls, smokey eyes, and dark red lips, to add a touch of seduction and allure to beauty editorials. - **Art Deco-themed Fashion Editorials:** Incorporate the glamour and elegance of the art deco era into fashion magazines, showcasing luxurious and opulent designs with a vintage twist. ### Who This Affects Most - **Fashion Photography:** Fashion photographers can explore the film noir aesthetic and create captivating editorial shoots that push boundaries and challenge conventional beauty standards. - **Makeup Artistry:** Makeup artists can experiment with the timeless femme fatale look, adapting it to modern trends and creating seductive and empowering beauty looks for editorial shoots and runway shows. - **Fashion Magazines:** Fashion magazines can embrace the art deco theme, featuring stunning fashion editorials that transport readers to the glamorous and stylish era of the 1920s and 1930s. ## Related on Trend Hunter - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md)