# Ghostly Childhood Editorials The Love Magazine Lullaby Spread Has a Supernatural Sense By Meghan Young | Published 2011-08-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/love-magazine-lullaby References: [fashionising](http://www.fashionising.com/pictures/b--abandoned-amusement-park-7679.html) & [thelovemagazine](http://www.thelovemagazine.co.uk/) This particular publication is embracing a creepy feel for its fall and winter issue, as seen in the Love Magazine Lullaby photo spread. Viewers can also check out the [What Lies Beneath](http://www.trendhunter.com/trends/what-lies-beneath) editorial to see even more of this supernatural theme. Dark and decrepit, the magazine allows viewers to jump into the Halloween spirit early this year. Shot by Willy Vendeperre, the Love Magazine Lullaby photo spread isn't inspired by famous paintings like the What Lies Beneath editorial. Instead, it is motivated by the [ghosts of childhood innocence](https://www.trendhunter.com/trends/paranoid-fw25), which is symbolized through the abandoned amusement park where the shoot is located. The setting is Belgium’s Dadipark to be exact. Overall, it is a poignant yet disturbing shoot. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 80% | Activity: 64% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Creepy Childhood Imagery:** Opportunity for businesses to incorporate spooky and unsettling elements into their marketing and branding. - **Supernatural Aesthetics:** Potential for industries to explore eerie and ghostly visuals in their creative designs and products. - **Early Halloween Themes:** Disruptive innovation potential for businesses to capitalize on the trend of early Halloween celebrations. ### Industries Being Reshaped - **Fashion:** Fashion brands can experiment with unsettling and ghostly themes in their collections and campaigns. - **Photography:** Opportunity for photographers to explore dark and creepy imagery in their artistic work. - **Entertainment:** Movie studios and amusement parks can create spooky and haunted experiences for audiences to enjoy. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Witty Toy-Brand Horror Posters](https://www.trendhunter.com/trends/horror-poster.md) - [Haunting Whisky Spirits](https://www.trendhunter.com/trends/the-weeping-spirit.md) - [Imaginative Fantasy-Inspired Campaigns](https://www.trendhunter.com/trends/canva-spotlights.md) - [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md) - [Spooky Pastel-Hued Halloween Decor](https://www.trendhunter.com/trends/sweet-spooky-halloween-decor-collection.md) - [Globalized Spooky Destinations](https://www.trendhunter.com/trends/spooky-adventures.md)