# Vogue Valentines Editorials The Love & Lust Flare Photoshoot Shows Olivia Palermo and Her Husband By Jordy E | Published 2014-12-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/love-lust References: [pinterest](https://www.pinterest.com/jennerin7/fashion-lust-olivia-palermo) & [flare](http://www.flare.com) The Flare magazine editorial titled "The Love & Lust" is set to be featured in the publication's February 2015 issue. Celebrity and socialite Olivia Palermo is at the fore of the series which features the reality star alongside her husband Johannes Huebl. Photographer Jason Kim captured Palermo and Huebl while intertwined with one another, speaking to the production's title and to the [valentine's day holiday](https://www.trendhunter.com/trends/valentines-day-film) that the edition is catering to. Stylists Kemal and Karla matched this romantic set perfectly well with patterned dresses, [denim on denim ensembles](https://www.trendhunter.com/trends/amo-denim) and sheer floral dresses. With [pale ivory hues](https://www.trendhunter.com/trends/rendezvous-ivory) and dainty perforated touches, the apparel featured comes across as soft and playful, arguably ideal for the affectionate themes that this production aims to encapsulate. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 46% | Activity: 12% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Valentine's Day Fashion:** Disruptive innovation opportunities include creating unique and customizable Valentine's Day-themed clothing and accessories for couples. - **Celebrity Styled Editorials:** Disruptive innovation opportunities include collaborating with celebrities to create editorial photoshoots that showcase the latest fashion trends. - **Romantic Patterns and Colors:** Disruptive innovation opportunities include designing clothing collections that incorporate romantic patterns and colors to cater to consumers looking for romantic and playful fashion items. ### Sectors Adopting This - **Fashion:** The fashion industry can explore new marketing strategies and collaborations to capitalize on the popularity of celebrity styled editorials. - **Photography:** The photography industry can offer specialized services for capturing romantic and intimate moments, such as couple photoshoots. - **Publishing:** The publishing industry can create themed magazine issues and editorials that cater to seasonal events, like Valentine's Day, to attract a wider audience. ## Related on Trend Hunter - [Valentine's Day Intimates](https://www.trendhunter.com/trends/love-lemons.md) - [Luxury Valentine’s Day Campaigns](https://www.trendhunter.com/trends/together-valentines-day.md) - [Romantic Kitschy Lingerie](https://www.trendhunter.com/trends/for-love-and-lemons-1.md) - [Influencer-Backed Valentine's Day Collections](https://www.trendhunter.com/trends/bobbi-althoff.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Cinematic Valentine's Day Campaigns](https://www.trendhunter.com/trends/valentines-day-film.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Opulent Valentine's Collections](https://www.trendhunter.com/trends/burberry-2.md) - [Disco-Glamour Beauty Collections](https://www.trendhunter.com/trends/rendezvous-ivory.md)