# LGBTQ-Supporting Lattes Juice Society's 'Love Latte' Celebrates the LGBTQ Community in Texas By Laura McQuarrie | Published 2017-06-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/love-latte References: [vegnews](http://vegnews.com/articles/page.do?pageId=9672&catId=1) & [instagram](https://www.instagram.com/p/BVM8rIrg6lE/?taken-by=juicesociety&hl=en) In celebration of Pride Month and the local LGBTQ community in Texas, Austin-based [Juice Society](https://www.trendhunter.com/trends/coco-mango-bowl) added the '[Love Latte](https://www.trendhunter.com/trends/it-gets-better-project)' to its menu. The vibrant, rainbow-colored beverage is tinted by a range of boldly hued superfood ingredients, including everything from matcha green tea powder to blue-green algae and maqui berries. With the purchase of each Love Latte, Juice Society is donating a dollar to the Equality Texas organization, which is on a mission to end discrimination based on sexual orientation and gender identity or expression. In recent months, dazzling multi-colored food and beverage products—like the photogenic [Starbucks](https://www.trendhunter.com/trends/botanical-inspired-beverages)' Unicorn Frappuccino—have seen a surge in popularity, which will only help to increase the appeal of the superfood Love Latte and hopefully see it shared generously on social media. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 23% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Rainbow Food:** Develop rainbow-colored products with superfood ingredients such as matcha green tea powder, blue-green algae, and maqui berries to celebrate Pride Month or other colorful events. - **Charitable Beverages:** Create beverages that are associated with a specific charitable cause where a portion of the proceeds from each product's purchase will be donated to supporting an organization aligned with the cause. - **Social Media-friendly Food:** Design visually appealing food and drink items with vibrant colors and unique ingredients to entice social media sharing and customer engagement. ### Where This Applies - **Beverage:** Beverage companies can develop rainbow-colored products for a good cause and promote them through social media platforms. - **Superfood:** Superfood companies can incorporate colorful superfoods into their products to create a unique and visually appealing item while supporting a charitable cause. - **Nonprofit:** Nonprofit organizations can partner with companies to sell products associated with their cause and generate revenue to support their mission. ## Related on Trend Hunter - [Artistic Pride-Celebrating Juices](https://www.trendhunter.com/trends/artistic-pridecelebrating-juices.md) - [Chromatic Pride Month Milkshakes](https://www.trendhunter.com/trends/rainbow-shake.md) - [Pride Juice Packs](https://www.trendhunter.com/trends/pressed-juicery-pride-pack.md) - [Over-the-Top Pride Desserts](https://www.trendhunter.com/trends/pride-dessert.md) - [Pride-Celebrating Kombucha Cans](https://www.trendhunter.com/trends/brew-dr-kombucha-1.md) - [Prideful Sprinkle-Topped Shakes](https://www.trendhunter.com/trends/pride-shake-1.md) - [Peachy Pride Month Shakes](https://www.trendhunter.com/trends/peachy-passion-pride-shake.md) - [Activist-Honouring Hazy IPAs](https://www.trendhunter.com/trends/rainbows-everywhere.md) - [Limited-Edition Pride-Celebrating Oat Bars](https://www.trendhunter.com/trends/sogay.md)