# Romantic Nut Butter Workshops Pip & Nut is Opening a Love Lab for Valentine's Day By Laura McQuarrie | Published 2020-01-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/love-lab References: [campaignlive](https://www.campaignlive.co.uk/article/pip-nut-hosts-nut-butter-blending-workshops-valentines-day/1670077) & [eventbrite](https://www.eventbrite.co.uk/e/pip-nut-love-lab-aphrodisiac-nut-butter-workshop-tickets-86974790941) Just before Valentine's Day this year, nut butter brand Pip & Nut will be opening the doors to its Love Lab pop-up, which gives people the chance to personalize their own nut butter blends with unique ingredients. The Love Lab in London offers one-hour spots that can be booked to create nut butter and personalize the jar with the aid of a calligrapher. The customization-focused workshop sessions invite people to begin with a base of either peanut or almond butter and then get creative with flavor by adding chili, strawberries, vanilla and other novel ingredients. On-site, visitors will also be able to send heartfelt Valentine's Day cards and of course, there will be plenty of opportunities for sampling nut butter. Image Credit: Pip & Nut ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 71% | Activity: 82% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Customized Food Experiences:** Opening personalized workshops and pop-ups where consumers can create their own unique food products is a trend that taps into the desire for customization and experiential dining. - **Artisanal Nut Butter:** The popularity of specialized nut butters, made with unique ingredients and flavor combinations, is a trend that presents opportunities for innovation and differentiation in the nut butter industry. - **Interactive Food Workshops:** Interactive and hands-on food workshops, like the Love Lab, provide a unique and engaging experience for consumers, driving interest and brand loyalty. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry can take advantage of the trend of customized food experiences, using workshops and pop-ups to engage consumers and create unique products. - **Nut Butter:** The nut butter industry can leverage the trend of artisanal nut butter by exploring innovative flavors and combinations to cater to consumers' demand for unique and gourmet products. - **Event Planning and Experiences:** The event planning and experiences industry can benefit from the trend of interactive food workshops by organizing and hosting similar hands-on experiences that cater to consumer interests. ## Related on Trend Hunter - [Valentine's Protein Boxes](https://www.trendhunter.com/trends/big-boy-loving-tasting-set.md) - [Almond Butter Oat Bars](https://www.trendhunter.com/trends/pip-and-nut-1.md) - [Peanut Butter-Packed Snack Bars](https://www.trendhunter.com/trends/stuffed-oat-bars.md) - [Returning Almond Butter Products](https://www.trendhunter.com/trends/cherry-bakewell.md) - [Valentine's Day-Themed Ice Creams](https://www.trendhunter.com/trends/peanut-butter-jealous.md) - [Single-Origin Hazelnut Spreads](https://www.trendhunter.com/trends/pip-nut-chocolate-hazelnut-spread.md) - [Uniquely Flavored Nut Butters](https://www.trendhunter.com/trends/flavored-nut-butters.md) - [Functional Nutrition Nut Butters](https://www.trendhunter.com/trends/nutri-butter.md) - [Richly Flavored Peanut Butters](https://www.trendhunter.com/trends/dark-roast-peanut-butter.md)