# Diabolical Editorials 'Love is the Devil' for WestEast Magazine Will Haunt You on Halloween By Marissa Brassfield | Published 2009-10-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/love-is-the-devil References: [thefashionisto](http://thefashionisto.com/blog/2009/10/love-is-the-devil-marcel-castenmiller-by-soto/) & [bellsotostudio](http://www.bellsotostudio.com/) 'Love is the Devil' for WestEast Magazine is a diabolical photo shoot in which photographer Bell Soto and stylist[John Tan](http://www.johntancasting.blogspot.com/) turn Marcel Castenmiller into a Satan-like lover. Dressed in a number of vintage pieces, this haunting editorial is right on time for Halloween. Check out the gallery above for more images from 'Love is the Devil' for WestEast Magazine. I love the third image, in which Marcel Castenmiller's name is scrawled backwards across his chest--just like in 'The Shining.' Spooky! ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 68% | Activity: 36% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Diabolical Editorials:** Creating dark and haunting photo shoots for magazines offers disruptive innovation opportunities in the fashion industry. - **'love Is the Devil':** Exploring the theme of satanic love in editorial photography presents opportunities for creative storytelling and pushing boundaries in the art industry. - **Halloween-themed Editorials:** Capitalizing on the popularity of Halloween by creating spooky and themed photo shoots opens up disruptive innovation opportunities in the publishing and media industry. ### Sectors Adopting This - **Fashion:** Creating unique and dark fashion editorials can push the boundaries of traditional fashion photography and attract alternative fashion enthusiasts. - **Art:** Experimenting with controversial themes, such as satanic love, in editorial photography allows artists to challenge societal norms and provoke thought. - **Publishing and Media:** Designing Halloween-themed editorials for magazines and online platforms can attract a larger audience and create engaging content during the Halloween season. ## Related on Trend Hunter - [Romantic Kitschy Lingerie](https://www.trendhunter.com/trends/for-love-and-lemons-1.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Collaborative Designer Art Exhibitions](https://www.trendhunter.com/trends/just-like-heaven-art-exhibition.md) - [Artful Luxe Fashion Collaborations](https://www.trendhunter.com/trends/otani.md) - [Love Letter Lingerie Collections](https://www.trendhunter.com/trends/anoeses-love-letter.md) - [Macabre Chocolate Shops](https://www.trendhunter.com/trends/chocolate-shops.md) - [Villain-Inspired Graphic Streetwear](https://www.trendhunter.com/trends/saint-mxxxxxx.md) - [Monster-Adorned Capsule Collections](https://www.trendhunter.com/trends/capsule-collections.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md)