# Recession-Proof Romance Online Dating Websites Not Affected By Troubled Economy By Vincent Salera | Published 2009-03-03 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/love-is-recession-proof-online-dating-not-affected-by-troubled-economy References: [adage](http://adage.com/digital/article?article_id=134944) In order to survive, we need food, water, and LOVE. With job losses and companies going belly up everyday during our troubled economy, [online-dating](https://www.trendhunter.com/trends/accessible-online dating sites are actually growing. With over 100 million single Americans, 20 million of them use online-dating as their choice in order to meet their soulmates. Compared to 2007, [Google](https://www.trendhunter.com/trends/accessibility-resource-center) reported that the number of searches related to online dating augmented by 20% between July and December 2008. Like Celine Dion sings, *“You are safe in my heart And my heart will go on and on and on and on...”* ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 5% | Activity: 10% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) ## Key Themes ### Why This Trend Is Growing - **Growing Online Dating:** The troubled economy is driving more Americans to use online dating sites, creating opportunities for further growth in the industry. - **Increased Online Dating Searches:** The number of searches related to online dating has seen a significant rise, indicating a growing interest in finding love online. - **Online Dating in Recession:** While other industries may suffer during a recession, online dating sites remain resilient, offering a potentially recession-proof business model. ### Industries Being Reshaped - **Online Dating Services:** The online dating industry is experiencing growth due to increasing user demand and the potential for capturing a larger market share during a troubled economy. - **Technology and Dating:** Technological advancements are driving innovation in the online dating industry, creating opportunities for disruptive platforms and services. - **Online Advertising:** As online dating sites continue to grow, the industry presents new opportunities for online advertising and marketing strategies targeting singles. ## Related on Trend Hunter - [Personalized Digital Dating Rooms](https://www.trendhunter.com/trends/virtual-spaces-for-singles.md) - [Valentine's Day Dining Research](https://www.trendhunter.com/trends/valentines-day-dining-research.md) - [Limited-Time Dating Sites](https://www.trendhunter.com/trends/eat-cute.md) - [Metaverse Dating Spaces](https://www.trendhunter.com/trends/datingcom.md) - [Heartbreak-Healing Dating Apps](https://www.trendhunter.com/trends/the-raw-dating-app.md) - [Dating-App Holiday Campaigns](https://www.trendhunter.com/trends/bumbles-holiday-campaign.md) - [AI Dating Assistants](https://www.trendhunter.com/trends/intimal.md) - [Branded Dating Experiments](https://www.trendhunter.com/trends/care-profiles.md) - [Offline Dating Experiences](https://www.trendhunter.com/trends/offline-dating-experiences.md)