# Old-World Textile Footwear 'Love is Mighty' is Fashion That Supports Rural Artisans in India By Rebecca Byers | Published 2012-07-09 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/love-is-mighty References: [loveismighty](http://loveismighty.com/) Love is Mighty is a New York City-based social business that creates 100% handmade and vegan fashion line endeavoring to preserve the tradition of [indigenous Indian crafts](https://www.trendhunter.com/trends/roop-aroop). Due to the current construction boom in India, many rural artisans are feeling the economic pressure to abandon their creative talents in order to learn a construction trade. Love is Mighty seeks to connect the rural artisans of Indian with a global market in order to preserve the delicate and articulate aesthetic of the crafts. The line features [footwear and accessories](https://www.trendhunter.com/trends/handmade-sandals) and combines modern styles with old-world textiles rich in color and tradition, while the manufacturing process involves no animal products or by-products. **Contact Information** Love is Mighty [website](http://loveismighty.com/) Love is Mighty on [Facebook](http://www.facebook.com/pages/Love-Is-Mighty/149602525056734) Love is Mighty on [Twitter](http://twitter.com/loveismighty) ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 55% | Activity: 52% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What Makes This Trend Stand Out - **Handmade Fashion:** Opportunity to support and promote the preservation of traditional crafts through handmade fashion. - **Vegan Accessories:** Disruptive innovation opportunity to create fashionable accessories using animal-free materials. - **Global Artisan Market:** Potential for connecting rural artisans with a global market to showcase and sell their unique products. ### Sectors Adopting This - **Fashion:** Fashion industry can incorporate traditional crafts and handmade products into their designs. - **Textile:** Textile industry can explore the use of old-world textiles to create unique and culturally rich products. - **Social Business:** Opportunity for social businesses to support and promote traditional crafts while creating sustainable livelihoods for rural artisans. ## Related on Trend Hunter - [Elephant-Inspired Charitable Fashion Lines](https://www.trendhunter.com/trends/elephant-family-usa.md) - [Cross-Cultural Footwear Designs](https://www.trendhunter.com/trends/rahul-mishra.md) - [Sustainable Indian Streetwear Lines](https://www.trendhunter.com/trends/cloveify.md) - [Bespoke Textile-Focused Mittens](https://www.trendhunter.com/trends/linkdesigns.md) - [Timeless Knit Apparel](https://www.trendhunter.com/trends/mudana-clothing.md) - [D2C Artisan Marketplaces](https://www.trendhunter.com/trends/artisan-marketplace1.md) - [Whimsical Ethically Made Apparel](https://www.trendhunter.com/trends/iclothing.md) - [Versatile Handmade Sandals](https://www.trendhunter.com/trends/handmade-sandals.md) - [Culturally Influenced Baby Apparel](https://www.trendhunter.com/trends/isla-and-mimi.md)